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Top 5 Emerging Email Marketing Trends For 2018 To Boost Your Email Marketing Campaigns

November 15, 2018Business, Email Marketing 0

Email marketing continues to be a vital communications channel with the DMAs latest Email tracker showing that email receives 30 times return on investment on average. 95% of respondents rated it as ‘important’ or ‘very important’ to their organization.

Yet competition in the inbox for attention from email subscribers remains fierce as social media remains important and competitors optimize their approach.

So, it’s important to review the success factors to improving email ROI, which we summarise in this article with the help of the email specialists who kindly contributed their views and predictions on the trends which will be important in 2018. While some of these are not ‘new’ techniques, they are increasing in adoption since they are vital to keeping up with your competition and engaging your audience further in the customer lifecycle.

Our lifecycle marketing model shows you the potential customer touchpoints and how email marketing aids in increasing relevance and response of communications. Marketing activities such as personalization, loyalty programs, and re-engagement email programs are vital to your email marketing strategy. Whilst SEO, PPC, social media, and advertising may contribute to getting your customer into the top of your sales funnel, it is essentially your email marketers that keep them there, increase repeat purchase and increase customer-brand engagement.
Here are some of Emerging Email Marketing Trends For 2018 To Boost Your Email Marketing Campaigns.

1.Kinetic Email Look & Feel Changes The Experience Of Email

Designed to make emails look and feel more like a website experience, kinetic emails introduces a new layer of interactivity to the email experience.

What is more interesting is as ISPs like Gmail continues to adopt these functionalities. Furthermore; making the user experience in the inbox more fluid and quicker to the register. The upside is that these emails are not only more attractive than traditional email furthermore; they’re also more effective for encouraging subscribers to engage with the brand and its products.

2. Mobile Responsive Emails

Mobile purchasing is rapidly closing the gap with desktop purchasing as consumers and B2B buyers embrace smartphones and other mobile devices as primary conduits for brand connections.

Even though marketers are aware of the email marketing trends for 2018; many brands continue to struggle with the basics of mobile optimization. Instead of delivering seamless mobile and cross-channel experiences, brands continue making images, call-to-action buttons, content and other features more appealing to mobile audiences.

For brands who say their email is “responsive already” and have put mobile on the back burner, it’s time to develop a comprehensive mobile strategy.

3. Passive Opt-Out Approach For Emails

It’s been documented that engaged subscribers who have passively opted out and are lingering in your databases hurt your email bounce rate.To re-engage these passive subscribers and avoid losing potential purchasers, marketers need to proactively shift their email life cycle messaging and customer loyalty approach. Content needs to become more informative, fun and engaging to prevent subscribers from losing interest and passively opting out.

Note that this doesn’t mean you should send a flood of high-value offers that cut into your margin. Run an analysis on your subscribers to find key peaks and valleys to keep subscribers active.

4. Personalization & Segmentation Remain A High Priority

Personalization and segmentation remain a high priority sharing dynamic and engaging content
Achieving personalization using machine learning/AI will achieve an uptake in 2018. Marketers continue to focus on getting personalization and relevance right. Even the customer journey will begin to develop a dynamic path based on an individual consumer’s needs.

5. Adopting Conversational Tone To Personalize Emails

The tone you chose to use in your emails affects the way your customers will respond. A conversational can give more personal and genuine interaction. Furthermore; to keep it engaging you can ask questions, get them thinking and then give them the answer they need through your CTA directing them to your content that helps and educates them.

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10 Things You Need to Do First when Get Started With Email Marketing

September 10, 2018Business, Email Marketing 0

If you have yet to get started with email marketing, there’s no better time to jump in. Email marketing has changed a lot since Constant Contact introduced the first email marketing tool for small businesses in 1998. Studies show that email marketing continues to outperform other digital marketing channels including social media and paid search.

1. Choose an email marketing service provider

If you’re serious about email marketing, you need to work with an email marketing service provider. Working with a provider is the only way your business can leverage email marketing automation to effectively deliver messages to large groups of contacts or subscribers.

You’ll also benefit from professional email templates, tools to help you grow and manage your email list, and tracking features that show you who is opening and engaging with your campaigns and messages.

2. Gather contacts for your email marketing list

Most businesses will have some existing contacts to start an email list. Think of the customers and people you already have a relationship with. Maybe it’s the business contacts you email with on a regular basis; maybe you just start with a few supportive friends and family members

3. Add your contacts into your email marketing account

Once you have an email marketing account and an initial list to send to, add your contacts into your account. You can start by uploading a contact list from an existing spreadsheet or importing contacts right from a Gmail or Outlook account. If possible, organize your contacts into separate lists based on what you know about them.

4. Set up your welcome email

Your welcome email is the first message your new email subscribers receive from you. Welcome emails are especially important because they serve as your first impression and reach people at a time when they’re highly engaged with your business. You can expect a higher than average open rate for your welcome email, so make sure you’re delivering value right away.

Start with a warm greeting, provide an overview of what they can expect to receive from you in the future, and offer them something useful right away. Once set up, your welcome email will send to all new contacts automatically.

5. Create a reusable email template

This is the fun part! Even if you’re not a designer, you can send beautifully-designed professional emails that look good on any device. When choosing a template, look for a layout that is clean, eye-catching, and will get your message across fast. People scroll through the inbox quickly — often while on the go — so choose a mobile-responsive email template that looks good on any device.

Next, customize your template with your brand by putting your business’s logo right at the top of your email and linking the image back to your website’s homepage. Add in your business’s signature colors and create an email footer with your business name, contact information, and links to your active social media channels.

Once you have these essential design elements all set up, make a copy of your email and save a version as your master template. With this reusable template set up you don’t have to start from scratch and add in your branding every time.

6. Practice writing persuasive messages

This tends to be one of the scariest steps for business owners. I get it — writer’s block happens to the best of us.

What usually snaps me out of it is pretending I’m having a face-to-face conversation with someone and writing down exactly what I’d like to say to them.

It also helps to follow a repeatable process and break your message down into three important sections:

What are you offering? — Headline

How will it help the reader? — Message body

What should they do next? — Call to action

This simple three-step formula helps you stay focused so you can write effective messages fast.

7. Spend time on subject lines

Your email subject line is one of the most important lines of text in your whole email.

Why? Your subscribers see your subject line even before they open your message. Make a good impression and people won’t be able to resist opening. Write something bland and they might skip over your message without a second thought.

Your subject line should be short and snappy — around 40 characters.
You can draw attention by asking a compelling question, including a deadline for urgency, or just teasing your message.

8. Preview and test before you send

Especially when you’re first getting started with email marketing, it’s easy to slip up every once in a while.
Maybe you forget to add in an important link or make an embarrassing spelling mistake right in the subject line. Unfortunately, there’s no Back button with email, so always remember to send yourself or a staff member a Test Email before sending out to your entire list.

9. Send your email (at the best time)

When you’re ready to send out an email, timing is an important factor to consider.
Every audience is different and the best time to send will differ based on who’s on your email list.
Based on customer data, we’ve compiled some information on which day and time might work best for your industry.
You can also create a consistent sending schedule and stick to it.

10. Track your results

Don’t be deceived — email marketing doesn’t end with a send. You will want to track your open rate, click-through rate, unsubscribe rates, etc. and work to improve over time.

If you want to see real results from your email marketing, you need a strong understanding of how each email performs so you can make improvements and learn more about your customers and subscribers.
Spending a few minutes in your email reports will tell you valuable information like who opened your email, who clicked on specific links, and what information was the most interesting to your readers.

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10 Practical Email Marketing Tips – Boost Sales For Your Business

September 5, 2018Business, Digital Marketing, Email Marketing 0

Email marketing is a delicate business. On one hand, you don’t want to be an evil spammer. On the other, email is an efficient way to stay in touch with potential and existing customers.

1. Choose an email automation tool that fits the size of your marketing team.

Many of the more robust products really need a staff person at the reins. If you can’t afford someone in that position, then turn your attention toward simpler software that requires little overhead.

2. Use a third party tool instead of Outlook.

You really need an unsubscribe button to give recipients the opportunity to opt out, and Outlook doesn’t have that.
In some countries you might otherwise be breaking the law, such as the European Union’s General Data Protection Regulation.

3. Protect personally identifiable information.

Use strong passwords with the service you use and never sell that information unless your privacy policy explicitly states you can (and even then it’s still probably a bad idea).

4. Don’t take yourself too seriously.

Boring, dry emails get old fast and people will almost invariably unsubscribe (except your competitors).
Be yourself, be conversational and feel free to poke fun at yourself every now and then. This makes your organization a little more human. And it makes your job more fun.

5. Automate syncing contacts with your CRM.

Loading or syncing your contacts from your Customer Relationship Management (CRM) tool can be labor intensive and can cause technical misfires that end up adding people who have unsubscribed back in, or sending people duplicate emails.
Instead, whenever possible, choose a tool that has a plug-in or integration with existing tools you use at your organization.

6. Use email automation to cross-sell goods and services.

If you’ve already converted a lead to a customer then you will have the ability to potentially sell them other items in your portfolio.
Don’t be too salesy, but do have multiple campaigns – those for prospects at each stage of the sales funnel and those for organizations who are already customers at various maturity levels – so the content is fresh and pertinent to them.

7. Use email automation to communicate more than just a sales pitch.

Don’t use email just to hawk products. Send surveys or thought leadership content such as an interesting industry report to stay engaged with customers, as long as you don’t do it too often.

8. Be timely.

If it’s tax season, for example, tell customers and leads how your product can help them file their return. If it’s April, talk about spring cleaning. If they’ve been a customer for three months, check in to see how they’re doing.

9. Have a call to action.

Let’s say you sent that email timed to tax season. Have a button with a call to action.
A great way achieve this is to coordinate a blog post and have a “Read more” button, and then a call to action within that post.
The longer you can keep a prospect’s or customer’s attention, the more likely they are to buy your product and stay with you.

10. Pay attention to when people unsubscribe.

This is simple – stop doing whatever it is you’re doing that made them unsubscribe.
Remember, if people are clicking, you’re succeeding. If they’re not clicking and they’re unsubscribing, you’re not! Email can be a very powerful tool for interacting with customers – as long as you do it right.

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10 Powerful Benefits of Using PPC for Small Business

August 27, 2018Business, Digital Marketing, Email Marketing, PPC Management 0

PPC or Pay Per Click is one of the tools you can use to promote a business in the online World. The PPC Model works in a very simple way and this is why it is so popular. In short, you run your ads and how much you will pay depends on how many people clicked on your ad.

10 Benefits of PPC

The purpose of this article is to outline the benefits of PPC for small businesses from a business perspective so that you can decide if this is something to use in your digital marketing strategy.

#1 Fast Results

Businesses need results and they want them fast. PPC is perhaps the fastest way to run an advertising campaign and get instant results. To simplify things, if you have a website up and running you can quickly create an adwords account, setup your ads and run them in the Google network and start getting traffic.
This is a very simplified version of how it works but I just wanted to help you understand that PPC is very efficient when it comes to reaching your target audience in the fastest possible way.

#2 Measurable results

Another important benefit of PPC is that everything you do has a clear measurable target. You can measure anything that is related to a ppc campaign from costs, profits, views, clicks, visits and many more.

#3 No dependencies on SEO or Google Algorithmic changes

For long term success you need to have a SEO friendly website and also comply with SEO best standards and practices. BUT one of the nice things about PPC is that once you create profitable campaigns you don’t need to worry about Google and the changes they are doing to their ranking algorithms.

#4 Reach the right audience

When running a PPC campaign you choose where and when your ads will appear based on a number of factors including keywords, location, website, device, time and date and much more. The flexibility that you have allows you to segment your market and bring your products and services in front of the right audience.

#5 Take advantage of business opportunities

Let’s say that you are selling web hosting packages and one of your main competitors is offline due to a technical problem. This is a great opportunity for you to run a targeted PPC campaign and give those angry customers another option. This is only possible with PPC because it is easy to implement and generates instant results.

#6 Brand recognition

You can use PPC to target keywords related to your industry so that people searching for those keywords will constantly see your ads. Although general keywords will not generate more sales, indirectly they help you increase brand awareness and establish your business as an authority and leader in your industry.

#7 Open your doors to local customers

PPC is highly effective for local search. People searching using their mobiles for products or services in their area can see your ads, click on them and get instructions on how to reach your store. Recent statistics show that 75% of people are more likely to visit a store if they find it in the search results. If they don’t see your ad then most probably will click on your competitors ad and you just lost a customer.

#8 Budget Friendly

When it comes to PPC there are no budget restrictions. You choose how much to pay for a click and how much money to spend for an ad or campaign. As mentioned above since everything is measurable you can easily analyze if what you are spending is creating a profit or a loss and decide accordingly. As a rule of thumb if a campaign is profitable you can safely spend more money until you reach your maximum ROI.

#9 It’s a great tool to test your marketing strategies for other mediums

Let’s say you want to test which product headline or ad copy will perform better in a campaign. What you can easily do is setup different ads in a Google Adwords campaign, run them for a couple of weeks online and analyze the results. The ad with the highest CTR (Click Through Rate) has probably the most attractive copy for users.

#10 Rich Functionality and Reporting

PPC platforms like Google Adwords and Bing Ads provide you with all the tools you need to run your campaigns, collaborate with your teammates and analyze your data and results (reporting). This is considered a business advantage because without the right tools and reporting system is like swimming in the sea with your eyes and ears closed. The right tools with the right marketing strategy can give you the right results.

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Pay-Per-Click Advertising: Using PPC to Build Your Business

August 27, 2018Business, Digital Marketing, Email Marketing, PPC Management 0

There are many compelling benefits of PPC advertising. Whether you’re trying to convince your boss or a client about the value of Google AdWords (or Bing Ads), there’s a powerful case to be made.

For starters, PPC:

Offers quick entry.
Results are easy to measurable and track.
Works well with other marketing channels.
Provides a wealth of useful data

PPC can have a major – and positive – impact on most businesses and brands. If you aren’t doing any PPC marketing, you’re likely losing out on valuable traffic and revenue.

Need to make the case for PPC advertising? Here are some most efficient benefits of using PPC.

1. PPC Contributes to Business Goals

This is often the most compelling reason to use PPC advertising. PPC can help you achieve a vast number of business and marketing goals. These goals range from high-level brand exposure and thought leadership to a hot lead submission or e-commerce sale.
Nearly any type of conversion goal can be tracked. PPC is a powerful tool for aligning website traffic drivers to end-goals.

In the era of content marketing and thought leadership, PPC can foster the middle ground of nurturing and serving the middle of the funnel through advertising content downloads, seeking newsletter signups, contest entries, and pushing for app downloads.
PPC can support many parts of the sales funnel and the path that your prospects take from awareness to becoming a customer. Regardless of the set of identified goals, PPC campaigns can be set up effectively.

2. PPC Is Measurable & Trackable

A major benefit of PPC advertising run through AdWords is that it’s easy to measure and track. Simply use the AdWords tool in combination with Google Analytics.
You’ll see high-level performance details including impressions, clicks, and conversions (based on the defined business goals).

There’s no mystery to your PPC performance. Stats are readily available and show how your campaigns are performing and what kind of traffic and results they are driving for your budget.
In other advertising and marketing channels, the picture isn’t as clear for attribution of the budget to direct results.
When you send your PPC traffic to dedicated landing pages and track it all the way to conversion using Google Analytics, you’re able to clearly see what you spent and what it drove in terms of your end goals. No billboard or magazine ad can attribute to sales like that.

3. Quick Entry

Even if you’re a decade behind your competitors on jumping into PPC marketing, you can get up and running quickly with a little bit of optimization. This is often a big contrast to starting up SEO efforts, which often take a lot of time and attention to get the same type of positioning and traffic that AdWords offers within minutes of launch.

When compared to other channels like email and organic social, you have the advantage of targeting people outside of those who are already aware of your brand, and you aren’t limited to your existing followers or customer lists.

PPC lets you quickly cast a wide net to find new prospects and customers.
Plus, most of the work is done within the PPC advertising platform — from the research to campaign build out, to writing ads. You can get up and running quickly with minimal involvement of your development teams, aside from help setting up conversion tracking and any desired landing pages.

4. You’re in Control

While there are several nuances regarding default campaign settings, you ultimately have control over a wide range of options for how you reach potential customers. This starts with the keywords or placements you choose to target and how restrictive you want to be.
You also have a lot of budget flexibility if you want to start small. You can set your own ad budget and bids, and choose what you’re willing to spend (though you have to pay at least close to a market rate to play in most cases).
If you’re seeing positive results, you can scale up immediately. And if you want to take a break, you can always pause and stop your ad spend right away. This is hard to do with other ongoing marketing campaigns, giving you the advantage and budget flexibility to move quickly when necessary or desired.

Google’s AdWords auction and the algorithm involved has the final say as to where your ads will be positioned and what you’ll spend when compared to competitors. The alignment of relevance between your landing pages and the keywords and ad copy can hurt or help you.
The good news is that you have the flexibility to make quick edits and to optimize while your ads are running, and to try new tests every day if you wish. There’s not a long cycle from edit to deployment that you see in other mediums, and if an ad stinks, you can pull it without having to let it finish out a contracted media cycle.

5. PPC Works Well With Other Marketing Channels

Content marketing has taken over the digital marketing world and content plans and calendars are the norm in most businesses now. With the investment in producing original and unique content to support the customer buying cycle and establish thought leadership positioning, AdWords is an engine that can drive visitors to content more quickly and improve the ROI on your content investment.

PPC and SEO work well together as the impressions and opportunities for traffic are often to the same audience — the people using Google to find information, services, or products. The performance data of impressions, clicks, and conversions from AdWords can provide great insight and direction on a keyword-by-keyword basis for where to prioritize SEO efforts.
On the flip side, organic traffic performance data and SEO strategy can also advise PPC if the data is available. All of this helps align with content marketing and ensures that efficiencies are gained and business end goals are not siloed.

AdWords remarketing is a great avenue to keep site visitors engaged, regardless of how they found your site. Remarketing ads are shown to people who visited and left your site and are based on specific rules or audiences you select.
There are other cases where PPC can help provide data or an alternative to traditional direct marketing activities. PPC can also be directly compared to traditional mail with costs per impression and conversion. If you can shift away from more expensive traditional marketing to methods that provide real-time data and have better tracking, it can be a big win.

6. Incredible Targeting Options

Many advertisers take a multi-layered approach in AdWords to test and ensure full coverage across the networks and targeting types that can gain brand exposure.
This ranges from targeting keywords through text ads, to running ads through remarketing based on their past behaviors, or focusing on specific audience demographics on the display network.
By testing and trying out a mix, you can ensure the full scope of AdWords is leveraged and that you’re getting as many impressions as possible while staying targeted to the personas in your prospective audience.

Going back to the business goals conversation, you can also see what performs best and set expectations on what the tolerance is for cost per click and cost per acquisition to compare the different targeting methods with each other.
Ultimately, the biggest benefit of the PPC targeting options available is that you are able to reach people who aren’t already in your audience as well as those that have been exposed to your brand. You have many options for how wide of a net you want to cast.

7. A Wealth of Marketing Data

While there’s a lot of data and performance information directly available in Google AdWords, the value of information gained goes beyond just PPC performance.
Impression, click, and conversion data for each keyword can be used to advise SEO strategy and content marketing efforts.
Beyond that, you can use the built-in keyword planner and display planner tools to find where your audience is.

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DIGITAL MARKETING TRENDS THAT WILL RULE IN 2018!

August 27, 2018Business, Digital Marketing, Email Marketing, Social Media Marketing 0

Businesses are leveraging the power of social media, using it at an incredible rate. It is time to get your strategies in place based on the marketing trends that will rule social media in 2018. The marketing domain is changing with technology at a fast pace, and that’s why it’s important for marketers and businesses to understand and analyse trends that will control the digital market. It’s always a good idea to improve your online strategies based on past campaigns and experiences. But if you don’t look out for trends that might come in the future, your business might miss the bus! To save you from missing out on these trends, here are 9 marketing trends to look out for in 2018!

Instagram Live Stories

Instagram live stories are taking Instagram by the storm! Even though the concept of live stories is more prevalent with the tech-savvy generation, a majority of the users are more active on Instagram as compared to other social media channels. Although Snapchat started the concept of stories, Instagram is ahead in the game thanks to the nature of its platform. With influencers, celebrities, businesses, and brands wanting to maximize their traffic and exposure, most profiles are open to the public and are therefore more likely to get followed by strangers. With live stories, individuals and organizations have the opportunity to engage with its audience in real time. The concept of stories work on the basis of curiosity and scarcity. Live videos evoke a feeling of curiosity to know what somebody doing in real time; while the thought of never having a chance to see it after 24 hours makes it tempting to check!

Influencer Marketing

Influencer marketing has been a BIG part of social media marketing in 2017 and we think it’s only going to get bigger in 2018! Unlike pre-2017 when brands and businesses used celebrities to endorse their products and services, influencer marketing seems to be rising to the top of the choice list. Influencer marketing has been one of the most successful techniques for brands trying to promote their products and services, especially because they don’t have to shell out big bucks to get a super-star to endorse these products. Sure, they probably still have to spend money or give out freebies, but it still works out better than spending a million dollars for Beyonce to post a picture on her Instagram. Another reason influencer marketing is doing well is because it comes across as a more genuine recommendation. Think about it! If we see a famous personality promoting a product or service, what are the chances that they really do use and recommend it? Social media influencers are no longer just actors or celebrities; they are now ordinary people with a large follower base. With collaborations between brands and influencers increasing by the day, more and more people are getting in touch with brands (and vice versa) to look for barter deals to promote products and services of their favourite brands!

Connecting with Consumers

Traditional marketing used to entail some serious brand promotion but over time brands, businesses and individuals have realized that engaging with a user or consumer comes much before trying to make a sale. These days, brands are trying to increase user engagement through story-telling, real customer testimonials, personalization, being easily accessible and by treating users like a friend. A user’s attention can be no longer grabbed by sales and promotional material. Instead, users are more likely to engage with a brand’s online communication that successfully offers interesting and unique content, something that a user would genuinely be interested in. Successful Online marketers understand the value of building a relationship with a user in order to instill loyalty. When a user becomes loyal, a sale is made automatically. Of course, brands or businesses must offer valuable products or services in order to achieve this.

Engaging Content that Connects with Customers

Digital marketing, successful lead generation, user engagement, and social media is all about content. Whether it’s written, visual or graphic, great content is the deciding factor for successful brands or businesses. Over the years, much has changed in technology and how the world works. But great content has always won when it comes to consumers who purchase products or services or even engage with a brand. For example, Nike has always been successful in engaging its users and making massive profits, even when social media didn’t have a big role to play in our lives. This is because a brand like Nike always offered unique, original and engaging content that did a good job in achieving the end goal: making a sale. Although the end goal can differ from business to business, the bottom line remains that content is what makes communication successful. The sooner brands, businesses or individuals realize that great marketing requires great content, the sooner they will see their efforts pay off. A great way to analyse and arrive at the kind of content that is liked by your user base is to analyse your previous campaigns and identify the kind of content that was more successful as compared to the rest.

Twitter will Fade

Going by this year’s Twitter analytics, one can observe that Twitter lagged behind and Instagram surpassed it this year. Twitter, which was a hotspot for a certain time duration for businesses, has now lost its charm. Although Instagram is the channel that is known for ‘instant’ posts where every second counts, content shared on Twitter only lasts about 1 minute. This means that posts on Twitter are easily overlooked by users, making it a counter-productive channel for businesses and brand trying to maximize exposure. Ever since Instagram changed its algorithm to showcasing ‘interest based pictures first’, Instagram has taken over as the most used social media channel by people worldwide. We think that 2018 will witness the fall of Twitter and the rise of Instagram to the top.

Rise of Artificial Intelligence

Artificial intelligence is taking over the world of technology at a very rapid pace. From Google’s Self-Drive cars to Tesla’s battery driven cars, artificial intelligence is all set to make our lives easier with advancements in technology. Before we know it, artificial intelligence will be a big part of our lives and 2018 will be the beginning of it. In 2018 we can expect to see artificial intelligence in areas such as marketing, online shopping, customer care and much more! Companies and businesses will start to incorporate artificial intelligence into their daily processes such as assisting customers to make a purchase, or answering questions like what, when, where and why. Artificial intelligence may not make a big entrance in the form of machinery or robots, but will definitely break into the working of software’s and algorithms to help companies and businesses reach new heights of success.

Prominence of Videos

There’s something about videos that makes it more tempting to watch. With all the written and visual content available on the internet right now, video content is taking the internet by the storm! From live stories and 360 videos to boomerangs and time lapses, individuals, brands and businesses have experienced success in engaging their users through videos. This form of content is being adopted by more and more people as they realize how people are drawn more towards watching motion than a still image. The fact that a video is a moving image entails much more than a picture or graphics and is easily understandable makes it more clickable and interesting. 2018 will witness a surge in user-generated video content. A great indicator of the shift towards video content can be observed in Instagram and Snapchat trends of stories and live stories.

Rise of the Bots

Chatbots will replace customer service executives. Chatbots are getting more and more personalized by the day and will soon replace human customer services. These bots are programmed to adapt to a conversation and express and evoke emotion. The increasing demands for providing assistance to customers at their ease has eased the replacement of humans by machines that are capable of replying to customers and provide a solution to any given problem.

LinkedIn will be used by Businesses

LinkedIn will be the best choice of social media channel for B2B marketers. Just like B2C online marketers, B2B marketers are bound to use social media for business. This will be witnessed in full swing in 2018 with a powerful platform like LinkedIn. Its amazing features make it possible for marketers to broaden their reach to the right people instantly. With LinkedIn becoming a popular hub for content on professional topics, businesses and brands are headed towards maximizing their exposure through content marketing. This helps businesses establish authority and set marketing trends.