Brands spend a strange amount of time trying to sound convincing. Hours go into captions, reels get reshot three times, graphics get tweaked until the colours "feel right." Meanwhile, a customer type...
Continue ReadingViews Are Not the Same as Enquiries Ten thousand views on a reel overnight. Follower count ticking up. For a second it feels like it's clicking. Then you open your enquiries folder and there's...
Continue ReadingWhy Visuals Matter More Than Ever Nobody searches for a necklace the moment they decide they want one. They see it first — on a stranger's wrist in a reel, in a story that autoplays a second...
Continue ReadingEvery August-September, we get a lovely rush of calls at Adox. Businesses reaching out, excited to plan their Onam campaigns. And often, we find ourselves saying the same helpful thing: the earlier w...
Continue ReadingEvery brand today has a social media page. Most of them are invisible. Not because they are not posting. They are. The problem is they are posting without a real plan, without a clear voice, and w...
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