Careers

The role of an Sr. SEO Manager is critical for overseeing the search engine optimization efforts of an organization. Their duties and responsibilities typically include the following:

Client Commitment:

• Ensure consistent and transparent communication with clients to build trust and long-term relationships.
• Address client queries, concerns, and requests promptly and professionally.
• Deliver results aligned with the client’s objectives to ensure their satisfaction and retainment.

Monthly Reporting and Meetings:

• Prepare comprehensive monthly reports outlining the progress, performance, and campaigns.
• Conduct monthly meetings with clients to review campaign outcomes, challenges, and next steps.
• Develop and present an executive monthly plan to keep campaigns on track and meet client expectations.

Strategy Development:

• Formulate innovative SEO and PPC strategies tailored to the client’s goals and market trends.
• Ensure strategies are actionable, measurable, and aligned with the latest industry best practices.
• Continuously adapt strategies based on campaign performance and emerging trends.
• Directly handle critical SEO and Google Ads projects that require leadership involvement, ensuring quality, timeliness, and accuracy.

Team Management and Mentoring:

• Conduct daily team meetings to discuss progress, challenges, and objectives for the day.
• Perform end-of-day productivity checks to evaluate outputs and provide feedback.
• Offer training and mentoring to team members with lower productivity to enhance their skills.

Research and Innovation:

• Stay updated on the latest trends, tools, and techniques in SEO and PPC.
• Conduct research to discover new ideas and implement innovative strategies that can enhance campaign performance.
• Encourage the team to brainstorm and experiment with creative solutions to optimize results.

Competitor Analysis:

• Conduct regular competitor research to understand their strategies and stay ahead in the market.
• Use competitor insights to identify gaps in the client’s campaigns and capitalize on missed opportunities.

Cross-Department Collaboration:

• Collaborate with content teams to ensure high- quality, SEO-optimized content is produced.
• Work closely with web developers to implement technical SEO improvements, such as site speed optimization, mobile-friendliness, etc.
• Coordinate with marketing and sales teams to align SEO strategies with overall business goals.
• Ensure proper coordination with all other departments to maintain seamless workflow and efficient project execution.

Risk Management & Problem-Solving:

• Recognize potential SEO risks such as algorithm penalties, or over-optimization and take steps to mitigate them.
• Address any sudden declines in traffic, penalties, or SEO-related crises swiftly and effectively.

Continuous Improvement:

• Regularly assess and refine the SEO processes to increase team efficiency and overall effectiveness.
• Propose new SEO tactics and technologies that can help improve results or streamline processes (e.g., AI tools, automation).
• Maintain transparency and efficiency in reporting to management and clients

Pre-Sales Support:

• Keyword Research & Market Insights: Providing keyword trends and market demand data for prospects' industries to strengthen sales pitches.
• Competitor Analysis: Sharing SEO competitor insights to show where the client stands and how Adox Global can outperform competitors.
• SEO Audit Reports: Preparing quick, high-level audits of prospect websites to showcase issues and opportunities during sales presentations.
• Proposal Input: Supporting in preparing SEO strategy outlines or cost estimations for proposals.
• Case Studies & Results: Providing before-after case studies and ranking improvement examples to build trust and credibility.

Sales Pitch & Presentation Support:

• Technical Expertise: Joining key client meetings (especially for high-value prospects) to explain SEO strategy, metrics, and deliverables clearly.
• Explaining ROI of SEO: Translating technical SEO results into business terms — traffic, leads, conversions, and revenue growth — to strengthen the sales pitch.
• Customized SEO Solutions: Suggesting tailor-made SEO plans based on client goals (local SEO, eCommerce SEO, brand visibility, etc.).

Post-Sales Handover Support:

• Smooth Transition: Helping Sales brief the project and expectations to the SEO operations team once the deal is closed.
• Timeline & Goal Setting: Defining realistic deliverables and timelines aligned with what was promised to the client.
• Technical Clarifications: Clarifying any technical commitments made during the sales process to ensure seamless execution.

Internal Collaboration:

• Training Sales Team: Conducting short training or knowledge-sharing sessions to keep the team updated on SEO trends, terminologies, and USPs.
• Collaterals & Templates: Providing reusable pitch decks, audit templates, and SEO proposal content for efficient sales support.
• Feedback Loop: Reviewing lead feedback from Sales to continuously improve SEO offerings and packages.

Performance Reporting & Support for Upselling:

• Reports for Renewals: Supplying SEO performance reports that help the sales team during renewal or upselling discussions.
• Cross-selling Opportunities: Identifying when existing clients can benefit from additional services such as content marketing, backlink building, or paid ads.

• Job Type: Full-time
• 4+ Years of agency experience

We are seeking a results-driven and analytical PPC Expert to manage and optimize our pay-per-click advertising campaigns across Google Ads, Bing, social media, and other digital platforms. The ideal candidate has a deep understanding of digital advertising, strong technical and analytical skills, and a proven track record of driving ROI through strategic paid campaigns.

Responsibilities :

1. Campaign Strategy and Planning

• Understand client objectives, target audience, and business goals.
• Develop and propose strategic Google Ads plans (Search, Display, YouTube, Shopping, etc.).
• Coordinate with the team to align Google Ads strategy with overall digital marketing efforts.

2. Keyword Research & Ad Group Structuring

• Conduct in-depth keyword research using industry tools.
• Organize keywords into relevant ad groups to improve Quality Score and performance.

3. Ad Copywriting & Creative Collaboration

• Write compelling headlines, descriptions, and sitelink copy.
• Collaborate with the creative/design team for banners, videos, and landing pages required for campaigns.

4. Campaign Setup and Management

• Create, set up, and launch campaigns in Google Ads dashboard with correct targeting, bidding, and budget.
• Continuously monitor and optimize campaigns for maximum ROI and performance.

5. Performance Analysis & Reporting

• Track and analyze key campaign metrics such as CTR, CPC, CPA, ROAS, and conversion rates.
• Prepare regular reports with insights, learnings, and future action plans.
• Submit reports to the senior team and present performance in internal reviews.

6. Client Communication

• Participate in regular client calls and meetings to present updates, strategies, and results.
• Address client queries and share campaign progress with clarity and professionalism.

7. Documentation and Accountability

• Maintain detailed documentation of campaign strategy, changes, and performance.
• Ensure proper record-keeping of reports, approvals, budgets, and campaign logs.

8. Team Collaboration

• Work closely with SEO, Social Media, Content, and Design teams to ensure integrated campaigns.
• Actively contribute ideas during internal brainstorming or strategy sessions.

9. Ownership and Initiative

• Take full ownership of assigned campaigns, from ideation to execution and reporting.
• Proactively suggest improvements and identify growth opportunities for client accounts.

10. Learning and Development

• Stay updated with the latest Google Ads updates, tools, and digital advertising trends.
• Attend internal training and knowledge-sharing sessions.

11.experience

• 2+ Years of experience.
• Relevant work experience in SEO,GMB,Google Ads is often preferred.
• Experience in a digital marketing or creative agency environment is a plus.

12.KPIs to Measure Performance

• Campaign performance metrics (CTR, CPC, CPA, ROAS, etc.)
• Lead or conversion quality
• Client satisfaction and retention
• Timely reporting and documentation
• Initiative and ownership in campaign management

Job Description: As a Content Writer at Adox Global Pvt Ltd, you will play a crucial role in our digital marketing efforts by creating high-quality, engaging, and relevant content to drive brand awareness, engage the target audience, and support overall marketing objectives. The ideal candidate should have a strong command of the English language, excellent writing skills, and a passion for creating compelling content.

Responsibilities:

1. Content Creation:

• Develop and create content for various digital platforms, including websites, blogs, social media, email campaigns, and more.
• Craft engaging and informative articles, blog posts, whitepapers, and other marketing collateral.

2. SEO Optimization:

• Conduct keyword research and integrate SEO best practices to ensure content is optimized for search engines.
• Collaborate with the SEO team to implement on-page SEO strategies.

3. Content Strategy:

• Work closely with the digital marketing team to develop content strategies aligned with business goals and target audience preferences.
• Keep abreast of industry trends and competitor activities to enhance content relevance.

4. Collaboration:

• Collaborate with graphic designers, marketing managers, and other stakeholders to ensure content aligns with brand guidelines and marketing objectives.

5. Social Media Engagement:

• Create compelling social media content to enhance brand visibility and engagement.
• Monitor and respond to audience feedback and comments on social media platforms.

6. Content Editing:

• Edit and proofread content to ensure accuracy, clarity, and adherence to brand voice and style guidelines.

7. Analytics and Reporting:

• Utilize analytics tools to measure the performance of content and make data-driven decisions for optimization.

8. Stay Informed:

• Stay updated on industry trends, best practices, and emerging technologies to enhance content quality and relevance.

Requirements:

1. Education:

• Bachelor's degree in English, Journalism, Marketing, or a related field.

2. Tools:

• Proven experience as a content writer, preferably in a digital marketing setting.
• Portfolio of previous work showcasing diverse content types and styles.
• Exceptional writing and editing skills.
• Familiarity with SEO best practices.
• Strong research and analytical skills.
• Creativity and the ability to think strategically.
• Proficiency in content management systems (CMS) and familiarity with SEO tools.

3. Adaptability:

• Ability to adapt to fast-paced environments and meet tight deadlines.

4. Team Player:

• Excellent collaboration and communication skills.

5. Digital Marketing Knowledge:

• Understanding of digital marketing concepts and strategies.

Qualification:

• Experience: 2+ Years Experience.
• Educational Background: A bachelor's degree in English, journalism, communications, marketing, or a related field is often preferred. However, some employers may consider candidates with equivalent work experience or specialized training.
• Strong Writing Skills: Exceptional writing skills are crucial. Content writers should be able to create clear, engaging, and error-free content that aligns with the brand's voice and tone.
• Understanding of SEO: Familiarity with search engine optimization (SEO) principles is important.
• Digital Marketing Knowledge: A basic understanding of digital marketing concepts including content marketing, social media marketing, email marketing, and online advertising.
• Creativity: Creative thinking is crucial for generating original and engaging content.
• Editing and Proofreading Skills: Attention to detail is key.
• Time Management: Ability to meet deadlines efficiently.
• Portfolio: A strong portfolio showcasing writing samples in various formats and styles.

Join Adox Global Pvt Ltd and be part of a dynamic team where your creativity and expertise will contribute to the success of our digital marketing initiatives. We offer a challenging and rewarding work environment with opportunities for professional growth.