Careers

We are seeking a results-driven and analytical PPC Expert to manage and optimize our pay-per-click advertising campaigns across Google Ads, Bing, social media, and other digital platforms. The ideal candidate has a deep understanding of digital advertising, strong technical and analytical skills, and a proven track record of driving ROI through strategic paid campaigns.

Responsibilities :

1. Campaign Strategy and Planning

• Understand client objectives, target audience, and business goals.
• Develop and propose strategic Google Ads plans (Search, Display, YouTube, Shopping, etc.).
• Coordinate with the team to align Google Ads strategy with overall digital marketing efforts.

2. Keyword Research & Ad Group Structuring

• Conduct in-depth keyword research using industry tools.
• Organize keywords into relevant ad groups to improve Quality Score and performance.

3. Ad Copywriting & Creative Collaboration

• Write compelling headlines, descriptions, and sitelink copy.
• Collaborate with the creative/design team for banners, videos, and landing pages required for campaigns.

4. Campaign Setup and Management

• Create, set up, and launch campaigns in Google Ads dashboard with correct targeting, bidding, and budget.
• Continuously monitor and optimize campaigns for maximum ROI and performance.

5. Performance Analysis & Reporting

• Track and analyze key campaign metrics such as CTR, CPC, CPA, ROAS, and conversion rates.
• Prepare regular reports with insights, learnings, and future action plans.
• Submit reports to the senior team and present performance in internal reviews.

6. Client Communication

• Participate in regular client calls and meetings to present updates, strategies, and results.
• Address client queries and share campaign progress with clarity and professionalism.

7. Documentation and Accountability

• Maintain detailed documentation of campaign strategy, changes, and performance.
• Ensure proper record-keeping of reports, approvals, budgets, and campaign logs.

8. Team Collaboration

• Work closely with SEO, Social Media, Content, and Design teams to ensure integrated campaigns.
• Actively contribute ideas during internal brainstorming or strategy sessions.

9. Ownership and Initiative

• Take full ownership of assigned campaigns, from ideation to execution and reporting.
• Proactively suggest improvements and identify growth opportunities for client accounts.

10. Learning and Development

• Stay updated with the latest Google Ads updates, tools, and digital advertising trends.
• Attend internal training and knowledge-sharing sessions.

11.experience

• 2+ Years of experience.
• Relevant work experience in SEO,GMB,Google Ads is often preferred.
• Experience in a digital marketing or creative agency environment is a plus.

12.KPIs to Measure Performance

• Campaign performance metrics (CTR, CPC, CPA, ROAS, etc.)
• Lead or conversion quality
• Client satisfaction and retention
• Timely reporting and documentation
• Initiative and ownership in campaign management

Experience in digital marketing field

The Business Development Manager is responsible for generating new business and achieving the company’s sales targets through both inbound and outbound sales activities. The role involves handling leads, developing new prospects, understanding client requirements, converting opportunities into clients, and maintaining strong business relationships.

Responsibilities and Duties:

• Handle all incoming leads received through website, social media, advertisements, referrals, calls, and other company channels.
• Actively generate new business through outbound sales activities, including cold calling, LinkedIn outreach, email outreach, networking, referrals, and direct prospecting.
• Identify and build a database of potential clients and decision-makers who may require digital marketing services.
• Regularly contact prospective clients through calls, emails, LinkedIn, and other relevant channels to generate new sales opportunities.
• Maintain consistent outbound calling and follow-up activities as part of the monthly sales process.
• Research potential clients, understand their business needs, and identify opportunities where the company's digital marketing services can add value.
• Respond to and follow up with inbound enquiries promptly.
• Generate new business through cold calling, LinkedIn, email marketing, networking, referrals, and other outbound activities.
• Identify and approach potential clients who may require digital marketing services.
• Understand the client’s business, requirements, budget, and marketing objectives.
• Explain and recommend suitable digital marketing services based on the client’s requirements.
• Conduct client calls, meetings, presentations, and service discussions.
• Prepare proposals and quotations in coordination with the respective department.
• Follow up with prospects regularly and work towards converting them into clients.
• Negotiate with prospects within the pricing and commercial guidelines approved by management.
• Maintain a proper sales pipeline and ensure timely follow-up on all active opportunities.
• Update all lead details, calls, meetings, follow-ups, proposals, and conversion status in the CRM.
• Coordinate with the SEO, SMM, PPC, Content, Creative, Web, and
• Ensure proper handover of confirmed clients to the respective team with all relevant requirements and commitments clearly communicated.
• Maintain professional relationships with existing clients and identify opportunities for upselling and cross-selling.
• Monitor competitor activities, market trends, and new business opportunities.
• Achieve the assigned monthly and quarterly sales targets.
• Submit required sales reports and provide regular updates to management regarding leads, pipeline, conversions, and pending opportunities.

Key Performance Areas

• Monthly sales/revenue achievement
• New client acquisition
• Inbound lead conversion
• Outbound lead generation and conversion
• Number and quality of client meetings
• Proposal conversion rate
• Follow-up efficiency
• Sales pipeline management
• CRM update and task completion
• Upselling and cross-selling
• Client relationship management