A question to ask yourself when opening a site on a mobile device:
A website is a collection of individual documents and files made up of text, graphics, colors, links, and formatting that composed to create a complete user experience.
A responsive website design routinely adjusts to reflect the screen size on any of the devices it can be viewed on, i.e. the desktop, tablet, laptop and cell phone view will all be uniform; thus being a mobile-friendly business.
It has been a great opportunity for the e-business owners to make their businesses more profitable. If a user lands on your website through a mobile device and if they do not find what they are looking for, they’ll get frustrated. A dissatisfied user will exit from your website and go to another site and that will increase your bounce rate. However, if a user has a best and positive experience on your mobile site, then they are 60% more likely to purchase a product or service from your business.
Today, responsive website designs are not uncommon; in fact, with all the devices being developed in various sizes it is important for your website to be viewed uniformly across each device. Understanding the importance of Responsive web design can also lead to achieving your business goals.
As experts say:
Why use a responsive web design? A responsive and well-designed website will generate a rich user experience, even on small-screened devices. A user would like to browse a responsive website from the tablets or mobiles and in return would provide a great amount of traffic to your website.
If a website does not scale/work accurately on mobile or tablet devices, then users are more likely to exit – which increases a website's bounce rate (which is bad). To reduce the bounce rate of a website, one must have a mobile-friendly or responsive website.
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