What is email marketing? Basically the use of email is to promote products and/or services. But a better email marketing definition is the use of email to develop relationships with prospective customers and/or clients. Email marketing is one section of internet marketing, which includes online marketing via websites, social media, blogs, etc. It is basically the same as direct mail except that instead of sending mail through the postal service, messages are sent electronically via email.
The two great benefits of email marketing are price and ease. Emailing is a low-cost way to advertise your company and its products and/or services compared to many other types of marketing. It's also really easy to set up and track an email marketing campaign, making it a very accessible type of marketing for small businesses.
Specific groups of customers can be targeted or even individuals. Offering individual customer’s special deals on product and/or services on the customer's birthday, for instance, is one example of email marketing personalization. ( A restaurant might send an email to consumers on their birthday offering 50% off an entree,) Email marketing helps a business develop and maintain a relationship with a customer over time that confidently results in increased sales and increased customer loyalty.
Email marketing best action include developing your own email list rather than buying an email list(s) and making participation in your email list opt-in rather than opt-out (using permission-based email marketing). Email should also be optimized for mobile usage as allowing to statistics over half of the emails are opened on mobile devices.