Social Media Marketing Archives

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Social Media Marketing Tactics That Still Drive Engagement Leads and New Customers

Most brands understand how important it is to be on social media. However, many underestimate the value of engagement. If you are shouting out into the abyss and rarely taking time to truly interact with your current and potential followers, you are missing opportunities to increase social media engagement. When you interact regularly, on the other hand, you are building the relationships that can drive conversions and profits. Utilize these strategies to increase social media engagement and improve awareness of your brand.

1. Incorporate images in your posts.

One of the most powerful tools you can use to help you increase social media engagement is to incorporate visual content. One study indicated that images led to an 85% interaction rate on Facebook and increased shares of content by 35%.

Pictures draw the eye and increase the chances that people will absorb and interact with your social media posts on Facebook, Twitter, and other platforms. In fact, entire platforms that include Instagram, Pinterest and Snapchat have thrived on the power of visual storytelling.

Your brand has a wide variety of choices to increase social media engagement through visual content. Images of people using and enjoying your products is always a win. You can also share images of new items that you have for sale when you need a social media push. Look at stock photos if you wish to share a short textual message. Superimpose your text over an engaging image for highly shareable content.

When creating or curating images to share on social media, make sure you are familiar with each platform’s technical rules and best practices. Snapchat, for instance, favors vertically oriented images. Square images look great on your Instagram page.

You can also play with frames, filters, and other features to draw attention to your posts. Using these elements in a way that resonates with users of a particular platform helps your images and posts blend in. They are more likely to register as wanted content rather than intrusive marketing when you keep to the general look and feel your audience prefers.

2. Make it funny.

If it is appropriate for your brand, incorporate humor and personality into your social media posts. Many people follow brands specifically because of the creative and engaging content that they share.

Often, it can be hard to break through the social media noise to get people’s attention. Even social media users who follow your brand are likely to scroll right past stories that are overly promotional in nature. This is not surprising. After all, they have no personal reason to be invested in your brand’s development or success.

However, when you add humor, you add value to their day outside of what your products themselves provide. This sort of content brings smiles to faces and fosters a more favorable view of your brand. It also makes it more likely that you will see an increase in social media engagement and shares as people choose to pass along the content that made them laugh.

There are some rules for effective humor online, however. Jokes, in general, should be lighthearted and fun. Mean humor often backfires on brands and can make people hostile. If you are going to make a joke, it is often best to make your brand or its social media representation the target. For instance, in the tweet above, the social media manager is talking about their own love of Moon Pies. A brand’s ability to laugh at itself is humanizing and goes a long way toward building rapport with your audience.

3. Ask for feedback and reviews.

Want to get your followers talking? Ask them to share their opinions! Many people are very happy to talk about the products they like and the ones that they feel could use improvement. You can ask them to leave their reviews and feedback as comments or direct readers to your review page. The latter can be especially helpful if your review page on Facebook is somewhat sparse. If happy reviewers leave their opinions, they provide valuable information for those who have not yet decided whether or not they wish to use your product or service.

As with any strategy, there are some caveats. On most sites, it is against the rules to offer rewards in exchange for reviews. So, while a restaurant may want to give a free dessert in exchange for a review, this action could get your social media page suspended.

You are also strictly forbidden by law to offer incentives for positive reviews. This is especially true if a brand is soliciting a review from someone who may not have used the product. The potential benefits from positive feedback are not worth the potential consequences.

Instead, just remind people that you want to hear from them. Their reviews can help you devise new products or improve ones that you already offer. And, if they only have positive things to say, so much the better! Everyone loves to get positive feedback now and then.

4. Prompt the reactions you want with emojis.

One of the things we always need to be cautious about when we post online is that textual communication doesn’t come with clear indications of tone. You can add a feeling or a prompt to a post, however, by including emojis that give your readers a hint of what you are feeling.

If you are sharing a joke on your page, for instance, a laughing emoji can set the stage for the humorous reaction you are looking for. Hearts, smiles, and flowers can all indicate friendly or affectionate feelings. Many apps allow you to create a library of frequently-used emojis to make it quicker and easier to find your favorites.
When you use this method to increase social media engagement for your brand, however, make sure you use it well. One or two emojis per post will be adequate for most brands. Add too many, and your post could wind up coming off immature or hard to read.

You should also make sure that emojis fit your brand well. They are a good fit for brands that are lighthearted and put forward a youthful look and feel.

5. Share a surprising statistic.

One of the best ways to get someone’s attention is to share a fact or statistic that they did not know about before. While we usually take to social media to be entertained, many of us are happy to be educated while we are there, as well.

Ideal statistics to help your brand increase social medial engagement can include anything that relates to your industry or the interests of your audience. For instance, a sporting goods brand that sells bike helmets may share a factoid about the number of people who avoid head injuries every year due to proper headgear.

The best facts are the ones that can be summed up in one brief sentence. If your post is few enough characters to use one of Facebook’s custom backgrounds, for instance, these can add visual appeal. You can also seat facts inside an image for instant visual appeal.

You can also use statistics and bits of data to bring people to your site’s web page. A brand in the B2B sector, for instance, can share a small factoid out of a case study or blog to generate followers’ interest in reading the entire thing similar to what we did with this Facebook post to our page.

Whenever possible, use your bits of data and statistics to create interest and intrigue. Monitor social media comments to see what people have to say; and, when they respond, be sure to like and respond to their comments.

6. Sponsor a giveaway.

People love free things. Take advantage of this to increase social media engagement by upping your likes and shares.

One of the most common ways this works start with simple posts on your brand’s Twitter feed, Facebook or Instagram page. Ask people to like and share for a chance to win one of your products. These posts are most eye-catching when they include a high-quality image of one of your products.

You can go for even more engagement and quality content by asking people to enter by sharing an image or a text post that includes a specially-designated hashtag. Choose something that you are not using for any other promotion and that users are not likely to use in ways unrelated to your brand. The hashtag approach gives you the advantage of seeing quickly and easily how many people are engaging with your content. It also makes it easy for new people to follow the hashtags back to your original post and engage with your brand.

For even more engagement, consider posting the giveaway to your blog and across all social media channels. Free software can allow you to give users additional entries for actions like commenting on a social media post or liking and sharing your page.

7. Add immediacy with live video.

More and more traffic on social media sites involves video instead of still images or text. This is driven, in part, by improvements in technology. The other side of the equation is that people are more likely to spend a few minutes engaging with a video than they are to read a long social media post.

Live video is available on a wide range of social media channels. It represents one of the best tools available to increase your social media engagement. People spend three times as much time engaging with a live video than they do with one that is prerecorded. Additionally, video posts have 135% as much organic reach as do photo posts.

Some brands, such as restaurants and bars, have obvious subjects for live video posts. A bar can share a few minutes of a special event or a live performance. Restaurants can give diners a peek in the kitchen so that they can see what is on the menu that night.

But, other brands should not feel that they do not have live video subjects to share. A product unveiling allows people to get a close look at a new offering. You can show them the new item from every angle and let viewers see it in use. After your live video, be sure to edit highlights and release those separately. This way, your content continues to add value even for people who could not be at the digital event when it was live. Your video continues to increase social media engagement for weeks or months after the fact.

8. Ask for the reaction you want to increase social media engagement

Marketers and sales people are drilled to ask the prospect for the sale. When you are working to increase social media engagement, be sure to ask for the comment, like, or share. Studies have shown on Twitter that tweets that end in “Please Retweet” are more likely to be shared. You can also ask people to like, share or to add a comment.

If you ask for comments, make sure that you have someone monitoring your page to look at and respond to the answers. Make sure that your replies are friendly; a social media showdown is more likely to harm than help your brand. If people respond with issues or complaints, get them into DMs and solve their problems as soon as possible.
However, for most brands, you are more likely to see kudos than complaints. Keep the conversation going to show that you care about what people have to say. Interacting frequently is a key to social media engagement.

You should also note that this is a strategy that should not be overused in your mission to increase social media engagement. If every Facebook post ends in “share if you agree,” you risk alienating the people who you want to engage with your brand. Use a variety of ways to ask for engagement in order to keep your content fresh. And, do not ask on every single post. This way, it has far more power when you do ask.

Working to increase social media engagement is an ongoing task. You will need to spend some time getting to know your audience and then spending time with them every day. Use analytics to see what efforts get you the best results. This way, you can dedicate your time to the tasks that help increase your social media engagement most dramatically to get the best out of every action you take with your brand.

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How to engage new clients in social media for Business growth

October 27, 2018Digital Marketing, Social Media Marketing 0

Social media is a fickle friend. Some days you do really well, engagement is high, and people are loving your post. Then other days it feels like a flop, no one wants to hang out with you, and people don’t seem to care about what you have to say. How can you, as a business owner, combat this? How can social media become a huge part of your business strategy to bring in more clients and ultimately more revenue? There are a few ways to become a social media rockstar when it comes to your business, and all of them are easy to integrate into your business today.

Making Social Media Goals

When you’re starting out on social media it can be about connecting with friends and family. But when you use social media for your business, it’s about connecting with current and future clients. You’re going to want to set up a game plan for your social media accounts and be clear about your goals. Whether that’s to gain four new clients from social media in a month or to grow your group on Facebook to over 1K members in three months, be clear on what your goals are.

There are a ton of social media platforms, and there are even more ways to use all of them. After deciding what your goals are, figure out which platforms you want to use. It’s best to choose based on where your ideal clients are already at and active. If your ideal client is on Facebook, be sure to add that to the list of platforms you want to use. If your ideal client is on Twitter, focus on Twitter. It’s okay to have more than one social media platform to engage on, especially if your clientele is a large group of people.

Always be Authentic on Social Media

Being authentic is a major key in social media. Potential clients and onlookers to your brand can spot when you are being authentic, and when you are not being so authentic right away. People are smarter than ever and want someone they can trust and someone they feel connected to. Choose social media platforms where you feel comfortable, and where you can be genuine to others.

If you do choose to use multiple social media platforms, make goals for each one. It will help your engagement and ability to be found on each, and in turn, will bring more clients through the doors of your business. Let’s say your business really talks about the joys of being able to work from anywhere in the world, all of the content you put on social media will be about that core topic, but the way it’s presented will look different for each platform. Instagram might show off what the freedom lifestyle looks like as you travel from place to place each month. Facebook might be showing people your latest adventure and how they can achieve the freedom lifestyle too. Twitter is where you might bring snippets of your day to people to show them the best of the freedom lifestyle. Lastly, LinkedIn might be where you are an expert on living the freedom lifestyle and talk about how it’s changed your business.

With all posts, be genuine in what you are saying. Put out unique content that no one is talking about yet. If you’re struggling to create new content for all of your social media platforms, repurpose old content. Change it up based on the environment of the platform, but your core message will always be the same!

Be Consistent on Social Media

Once you make your goals for social media and decide what platforms you are going to use, be present and consistent. The more that people see and interact with you, the more they are going to trust you. Set a goal for how often you want to post and where you want to post. Add this to your weekly calendar so you don’t forget and you let social media become something you do when you feel like it. Prioritize the platforms where your main audience already is, and then where you want them to be. If you want people to interact with you on Instagram but your main audience is already on Facebook, post on both, and even mention your social handles where people can follow you on multiple platforms.

Planning out social media posts and setting goals is great for your business, but it can also be overwhelming to post on multiple platforms multiple times a week. That’s where content planning comes in. Using a social media content publisher can make sure that you are not overwhelmed, and you are not taking more time than needed on social media. There are a few ways to pre-plan your content. One is with a content planning app, where you would insert the post and schedule, and your content will automatically go to the platform. Another way is to pre-plan your content in the drafts area of each platform, so all you have to do is hit publish each time you want new information up for your audience.

Connect with Your Audience

With planning out your content you should also plan out time to connect with your audience by answering comments and messages from them on social media. A general rule is to spend four to six hours a week planning and engaging on social media. Connecting with your audience is the whole point of social media, so be sure to spend time each week doing this.

When it comes to social media it doesn’t have to be hard, and it definitely doesn’t have to be overwhelming. With a few easy steps and a few hours each week, social media can be the one place where you can advertise and grow your business with minimal effort.

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Actionable Social Media Tips for Your Web Development Business

October 12, 2018Social Media Marketing, Web Development 0

Regardless of what kind of business you run, you’re expected to have a strong online presence—and that is doubly true for web development businesses. If you create online solutions for your clients but have poorly designed and managed social media accounts, it doesn’t make a great impression.

1. Run Contests

Contests are useful for several reasons. They help you engage with your audience in a fun and casual way. They allow you to give back to your community. They give you access to user-generated content that can be used to promote your brand further.

Some contests require minimal input from users (e.g., participants have to like a particular post to get a chance of winning); others motivate them to provide extra information that can be further used in your lead funnel.

2. Use Consistent Branding Assets Across Social Media

If you do your promotion through several channels (and you should), make sure the assets you use are consistent on all of them—any visitor should immediately understand it’s your brand the moment they open your account. Use an identically formatted logo, the same color scheme and, if possible—photos of the same size, as it creates a sense of uniformity and balance.

This should spill over to everything else you do: if you have an app or your own website builder they should be designed in the same recognizable style as everything else related to your business.

3. Treat Your Profiles Very Seriously

Whenever you write an account description or a bio, you should make it clear who you are and what you do in as few words as possible. First, you have a character limit. Second, visitors want to see the information immediately; if you force them to scan through a lot of introductory text first, they may lose interest. Just make sure they truly are relevant, because there is nothing worse than a keyword-heavy mess in an account description.

4. Share Original Content

We’ve all been hearing “content is king” for years now, but it is not sufficient simply to create original content to generate leads. You need to efficiently share it—and that means using social media. The more content you generate, the more social sharing you do, which creates a consistent online presence and drives traffic to your search-optimized pages, improving your search engine rankings and traffic.Optimizing YouTube clips for SEO can drive a lot of valuable traffic and help you answer common questions from your audience.

5. Use Social Proof

If you get a good review from your customer, make sure to publish it across all your channels, preferably with links leading back to the client’s website. A long and detailed review creates a much more powerful impression than a simple, impersonal 1 to 5 rating.

You don’t need extensive preparation and huge upfront expenses to begin implementing these tips right now. So don’t wait any longer—start forging a powerful online brand presence today!

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Web Development Tips for Increasing Online Sales

October 12, 2018Social Media Marketing, Web Development 0

Some merchants might not realize it, but the design of their online storefronts-from the landing page to the shopping cart-has a direct effect on sales. Even the smallest of design elements can improve or harm conversion rates, and this tutorial will tell you five things you can do as a web developer to increase online sales.
It seems pretty clear that you want your shopping process to be as intuitive as possible-but a lot of online storefronts don’t practice what they preach. Sometimes, web stores get too artsy with their designs. Others use flash animations that can slow down the shopper’s browser. Still others use color schemes that send the wrong signals to shoppers.

Performing A/B testing on your online storefront is an important part of making sure your site appeals to customers and makes shopping as intuitive as possible. There is a range of ways that different design elements can affect online users, and testing helps put those ways in perspective. With more than ten years of experience designing online storefronts, we’ve seen enough to know what the “dos and don’ts” of web store design look like.
Here are five tips on how you can turn more visitors into customers and seriously improve conversion rates using some simple design techniques.

Make sure your shopping cart is visible

If the customer adds an item to their cart, they want to have the peace of mind that the item was actually registered. Therefore, somewhere on the page at all times during the shopping process, your store should have an area listing the number of items in the customer’s cart and other relevant check-out information.

Having checkout data visible and readily available also helps ease the transition from shopping to checkout. No matter where the customer finishes shopping, it’s important to have a quick link back to the checkout page.
Make the shopping cart information pop so it’s easier to find. Contrasting colors from the color scheme on the rest of the page is a good way to help the cart stand out.

Optimize your “add-to-cart” buttons

Site visitors and customers respond differently to different calls to action. For instance, if your “add-to-cart” button says “more details” or “learn more,” our experience has been that customers don’t react as well to this kind of indirect call-to-action. In contrast, an “add-to-cart” button that says “buy now” is a specific, direct call to action that elicits a much more positive response from shoppers.

Coloring is also an important design element here. Blue and green are gentler colors that usually cause people to follow up, whereas orange and red can hurt the performance of your “add-to-cart” button. Using colors that flow with your site’s color scheme helps further clarify the call-to-action.

Clean up your product pages

The organization of your site’s product pages is a crucial part of ensuring that your customers are drawn in by the information that is most appealing to them.

Have you ever thought about where your customer reviews reside on the product page? Sure, customer reviews are an important part of gaining the customer’s trust-but they don’t have to be the first thing that the shopper sees. So many elements on any given page mean a complex organization process.

The first element should always be the product images. The shopper wants to see exactly what he or she is getting for the money. After that, make sure to feature the product name, description and the price to get the customer’s attention. Keep elements like customer reviews and links to similar products closer to the bottom of the page.

Clarify your navigation paths

Hidden menus and other elements on the page are very ineffective and can sometimes lead to shopper frustration. One of the most important parts of clarifying your navigation is by avoiding hidden elements on the page.

If you have too many categories, this can be a difficult task. However, fly-out menus (that “fly out” when you mouse over them) are an effective way to keep your page from getting too cluttered while giving the shopper the opportunity to access any category page at any time.

Don’t get caught up in getting too artistic about how you design category and other navigational elements; shoppers will always thank you through better conversion rates when you make practicality a priority.

Using bread crumbs so shoppers can trace their way back from where they came is another way to ensure the shopping experience is a smooth one. Make a path between categories and subcategories somewhere on the page. After shoppers add something to their carts, a “continue shopping” button makes returning to shopping as intuitive as possible.

Eliminate distractions from your checkout page

When your customer proceeds to the checkout, you want them to go in a very specific direction. So, when you’re designing your checkout, this is the time to remove items like left sidebar navigation to define a clear path to the goal.

Ignore the urge to continue selling into the checkout process. Every second between landing and checking-out is precious to ensuring the sale is actually made.

Single-page checkouts tend to have the highest conversion rates. Simplifying the checkout process and making it easier for the shopper is a great way to ensure the sale is completed. In one page, the customer should be able to fill out their shipping, billing and credit card information. One-click checkout is also a great way to keep customers coming back. A good checkout experience will stay in the shopper’s mind.

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Grey Hat SEO Techniques That Can Help You Gain That Coveted Top Spot

September 24, 2018Local SEO, SEO, Social Media Marketing 0

Grey hat SEO uses questionable strategies that aren’t banned by Google. But, could become black hat SEO in the future. Using these techniques isn’t recommended because they’re a bit risky.Here are 10 grey hat SEO tips that can take your website from zero to number 1 in no time:

1. Add Length to Your Old Content

When it comes to generating traffic, long content works better. If you are in a competitive niche, you should consider creating blogs posts of 2,000 words or more. The rule of thumb is that posts of 2,000 words or more can work miracles on your organic traffic.

2. Buying Expired Domains

This technique is one of the most popular grey hat strategies. It works great if it’s done right. When you buy an expired domain, you should be careful to buy a reputable URL. The domain should be relevant to your niche and free of any toxic links.

3. Using Private Blogging Network (PBN)

You might’ve heard that using a PBN is a black hat SEO strategy. Yet, this is true only if you build your PBN using irrelevant backlinks and duplicate content.

4. Taking Advantage of the Right Keyword Density

Keyword stuffing will hurt your search engine ranking. But, keeping the right keyword density in your content can do wonders for your rankings.

5. Careful Use of Social Bookmarking Sites

Submitting your website links on social bookmarking sites can help your SEO. But, you should be careful about overdoing it.

6. Submitting Your Website to Web Directories

You can get relevant and high-quality free backlinks by submitting your website to web directories. Here you’ll list your website on those directories under a category.So you should research and submit your website only to web directories that can generate high-quality backlinks.

7. Having Several Social Media Accounts

You should open multiple social media accounts to improve your social presence. When you only have one account on a social media network, it’s considered white hat SEO.But, it falls into grey hat SEO when you create multiple dummy accounts on social media. These accounts can help you increase your followers, shares, and traffic.

8. Getting Positive Reviews

It might come as a surprise but, it’s a must for any business or brand. Getting it listed is half the battle.It will improve your search engine rankings when customers leave positive reviews.

9. Building a Microsite or Blog

Building a microsite or blog can be a grand strategy to generate backlinks for your primary website.You’ll be using high-quality backlinks because you are in total control of the content. The content should be original and relevant to boost your rankings.

10. Link Building Using Web 2.0 Submission

Web 2.0 refers to dynamic content you can update to improve quality and relevancy.It will help improve your SEO by promoting user engagement. This will translate into more organic traffic to your website.

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Mid-Year Review: The Top Four Digital Marketing Strategies Of 2018

September 8, 2018Business, Digital Marketing, SEO, Social Media Marketing, Technology 0

Marketing is evolving at an exponential rate. In fact, one survey found that 76% of respondents felt “that marketing had changed more in the past two years than in the previous 50.” Consider these digital marketing stats: By next year, mobile will account for 72% of digital ad spend. Over the last year, 60% of people started using voice search. Social media is the most popular content marketing tactic for 90% of business-to-consumer (B2C) businesses, and 94% of business-to-business (B2B) marketers use LinkedIn as part of their content strategy. Human behavior has changed, and marketers must keep up. Here are four digital marketing implementations that have moved to the forefront this year.

a) Hyper-Focused Content

Marketers are creating significantly more content. Between social media, video, photos, infographics and interactive content, consumers are saturated with content. You’re competing not just against brands with similar products, but for your audience’s attention, affection and money. Regardless of your industry, you must create a niche or hyper-focused content to attract attention.

Get specific. Think about underserved sub-niches within your audience and adjust your content calendar to appeal to these groups. For example, a fitness center may create content based on weight-loss tips or effective exercise techniques. Define your niche even more with a blog post such as “Weight training for busy moms” or “Safe and effective bodybuilding for those over 50.” If you provide the same content as your competitors, you’ll bore your audience. If you go out too far on a limb, you’ll confuse them. Find the balance between what your audience is already interested and what they haven’t seen yet. Think about targeting the niche of your niche.

b)Voice In SEO Strategies

Analysts predict that by 2020, 50% of all searches will be done using voice. That means if you are not including voice in your SEO strategy, now is the time to get started. Marketers know the importance of creating quality content to move up the internet search ladder. It’s even more important with voice search. The goal is to be in the coveted “position zero” when Google Assistant answers a user’s question. Position zero is usually the same “featured snippet” block that appears at the top of a search page. Optimizing content for those featured snippet blocks is critical to being featured for voice search.

c)Millennial Drivers

One study noted that convenience stores are twice as important to millennials as fast-casual restaurants. Why should this interest marketers? It shows that millennials want experiences that are short and sweet. Convenience is key. They want quick answers that are easy to find. Meet this need by offering a variety of search options with deep knowledge. Move past simple keyword searches. Use natural language and phrases that your millennial visitors are likely to use. Ensure they get the right answer by offering a real-time chat to guide customers that don’t find what they are looking for immediately.

How?

Use video.
Engage your audience on social media. Go beyond just having a presence.
Create valuable content. Work with their on-demand lifestyle by giving them the option to download meaty articles, e-books or webinars.
Develop an app to give millennials immediate information without the wait.

d)Artificial Intelligence

AI automation is transforming the way businesses interact with customers. In one study, 15% of respondents said they have used a chatbot to interact with a business in the past 12 months. How can you integrate bots into your digital strategy? Consider these three ways.

Interact with website visitors. AI bots are an easy way to live chat with visitors without a dedicated employee. Bots can be programmed to answer common questions, then pass the visitor onto a real person if the bot is unable to help. Remember to write questions and answers in your own voice, sticking to your company’s branding.
Qualify leads. Lead management is a challenge, especially with increasing numbers of leads coming from all of your digital efforts. Set up a bot to find out where the customer is in the sales funnel. Bots can converse, ask questions, answer questions, then pass the customer onto a sales rep when appropriate. Integrate with social media with tools such as a Facebook Messenger bot. You can direct customers to the right product without ever actually speaking to them.
Personalize the experience. Customers love a personal experience. Bots can be programmed to take in data from users so their visit can be personalized each time.

As 2018 unfolds, we should expect a good deal of changes in an ever-changing digital world. Be sure you stay abreast with the latest trends to assure you reach your digital marketing goals.

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Benefits Of Advertising Through Social Media

September 5, 2018Business, Digital Marketing, Social Media Marketing 0

Social media advertising, or social media targeting, are advertisements served to users on social media platforms. Social networks utilize user information to serve highly relevant advertisements based on interactions within a specific platform. In many instances, when target market aligns with the user demographics of a social platform, social advertising can provide huge increases in conversions and sales with lower cost of acquisition.

What Are The Benefits Of Advertising On Social Media Channels?

Why is social media advertising your best advertising bet for quick ROI? Because…

Most channels require significant lead time to yield an ROI. For example, content marketing works best over time after it has been able to yield backlinks and SEO traction.
Some channels yield quick results but not day in and day out. For example, influencer marketing can earn you quick results in terms of sales for low effort (though high cost). But those results don’t continue occurring over time. Instead, you earn sales on a per post basis, and often less each time it is posted.
Some channels are consistent but time consuming to dial in. For example, AdWords can produce consistent results for your brand, but it takes a while to master and earn specific placement.

With social media advertising, you can have consistent sales coming in from the first day your website is live.
For modern ecommerce sites, the ability to immediately and consistently bring in new customers is a HUGE deal. Even if you can’t achieve net positive revenue on the initial sale, referrals, email marketing and customer retention can pay off extensively with every marginal customer.

The Different Types Of Social Media Platforms To Serve Ads:

Social networking (Facebook, LinkedIn, Google+).
Microblogging (Twitter, Tumblr).
Photo sharing (Instagram, Snapchat, Pinterest).
Video sharing (YouTube, Facebook Live, Periscope, Vimeo).

Benefits Of Advertising Through Social Media Include:

Grow your sales and your fanbase.
Use customer generated content for ads (which perform better, too!).
Better target net new and returning customers (so you waste less money).
A/B test on the fly, using platform analytics to determine winners.

Finding success on social media requires you to thread a number of needles together somewhat seamlessly.
You have to present a compelling offer via a compelling medium to people who will actually find it compelling, in a place those people will actually see it.

When you add the advertising element on top of that, you also need to a find a platform where users will actively engage with paid ads.

Are you interested, Contact Adox Global Pvt Ltd, the best among the digital marketing agency in kochi. We will be glad to assist you.

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SMO Tips & Tricks To Boost Your Business : 2018

August 27, 2018Digital Marketing, Social Media Marketing, Technology 0

Without any doubt, marketing is critical to any business sector and is generally referred to as the most significant trait for any business strategy. Most of the business industries spend millions of dollars to hire reputed SEO agencies to handle the social media marketing of their business whereas other companies depend on other creative and cost effectual methods. In the extremely economical world, social media marketing is the only way to stay ahead of the competitors. In a nutshell, it means using SEO for your business is important to survive in this competitive world. To promote or market your business you need to post various types contents on such as blogs, video sharing sites, community sites, social media sites etc.

Social media has the potential to bring about intense enhancements in your SEO efforts. However, it is significant to know that how various activities on social channels have a huge impact on your search engine ranking. Social media marketing (SMO) is an integral part of SEO. Search engines use various techniques and algorithms as ranking signal. One imperative thing to consider at this point is that social media is not a straight ranking factor. You need to know various tips and tricks related to this marketing.

For a trustworthy marketing strategy, you need to post unique content and share it on trending social platforms where it is expected to get attention from users. As a consequence, your rankings will experience an improvement.

Focus on Mobile

From past few years, mobile-friendly websites are making a different place in the industry. Most searches and website visits are done by means of mobile by users. Regrettably, most businesses have not yet designed their website mobile friendly within their marketing strategies. Mobile speed plays a significant role in improving ROI from all digital channels and will drive traffic to your website boosting results in search engines rankings. To create a good social media presence user-friendly approach is the main concern of user.

Make Engagement a Priority

Huge followings on social media platforms make you feel worthy but if there is no response then it’s doubtful that your brand will create a huge impact. What actually matters is communication. Engagement with your audience is vital to generate a lead that turns into sales and having trustworthy customers. A good level of interaction with the potential audience on social media platforms is what solidifies your brand.

Be Selective About What You Share

When it comes to sharing content and images on social media, quality hits quantity. If you want to publish content on sites consistently, then you need to check its quality as well to maintain a good reputation in the audience. Always post content that is relevant to your audience, useful and last but not least entertaining.

Analyze Your Results

To maintain a position in the marketplace with your Social media marketing strategy you need to have to keep a keen eye on all your previous social media marketing results. Over 50% of businesses don’t track their social media results, so they have no knowledge about the results. If you don’t want to fall into that category, start analyzing your social media activity and results right now.

In general, the more particular and planned you can get with your social media marketing strategy, the more effective you’ll be in its execution. To boost your marketing plan you can do a lot of activities for marketing and creating new opportunities for your business which add remarkable value to your clients, customers, and audience. Maintain balance so that your social media marketing strategy will keep your customers and audience in mind. With the above-mentioned tips, you’ll be well on your way to create a good brand’s presence across all your social platforms. These strategies have worked for some of the major brands in the world, and each tip will work well for you too.

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Advanced data analytics, latest technology and digital marketing driving profitable growth of the organisation

August 27, 2018Business, Digital Marketing, Social Media Marketing, Technology 0

Digital marketing is more than the buzzword today, as it has proven to be the clear driving force behind the online success of many leading brands. More and more organisations today have a dedicated digital marketing budget as an integral part of the overall marketing expenditure.

Among the latest trends in digital marketing and the constant need to align with the newer IT technologies, data has become the core driver for marketers to transfer the digital business for today’s organisation.

There is a greater need than ever before for a marketer to align advanced data analytics, other latest IT technologies with the digital marketing not only to improve the consumer experience but also to understand his overall buying journey.

Digital marketing is becoming vital for brands due to the fact that an average Indian consumer is looking at the smartphone at least 150-170 times in a day. Moreover, the number of smartphone users in the country are also increasing each month. Smartphone market for the Q3 2017 is approximately 42 million units up 24 percent since same quarter last year in India.

Today’s intelligent and empowered consumer is forcing the marketers to realign their marketing strategies as they are demanding fast and immediate responses and relevant messaging in the respective channel of choice while interacting with the brand.

The following trends have necessitated the above alignment:

Big data churning: Consumer is exposed to more and more data every minute and the overall digital universe is also expanding at a much faster rate, expected to reach more than 50 trillion gigabytes by 2020. There is greater need for the technology to make this big data more actionable for driving overall digital and marketing strategy and solving complex business-related issues.
Convergence: There are multiple consumer touch points that exist today with significant traction for marketer to attract. Technology becomes imperative to create digital content with target rich data and also to converge the search, content, mobile and the local market for effective digital marketing campaigns.
Automation for the right content: Due to non-linear consumer journey nowadays, there are multiple consumer touch points, and there is greater need for the right technology and data science to capture the consumer imagination at the right time at the right touchpoint for creating the precise intelligent content.
Some of the newest technologies embraced by many organisations such as machine learning, big data science, predictive analysis, cloud technology, blockchain, Internet of Things, artificial intelligence, big data analytics etc.

All these technologies are fundamentally changing the way the marketer is interacting with the consumers and viewing the data related with it. Apart from covering new consumer Insights, organizations are also targeting new consumer base, approach the existing consumers with specific solutions for the pain points and also optimising the spending by effectively collaborating with traditional marketing practices.

They are able to create a single quantified view of the consumer that is unique and personalised by integrating the information and data coming from various touchpoints and also turning this consumer insight into relevant business action.

Marketers are now using omni-channel strategy to target new-age consumers as consumer reception to different channels also include mobile platform videos (18-20 percent), and online (38 percent), which are catching up with a traditional medium such as TV (42 percent) and direct mailers (18 percent) etc.

Apart from this, the modern-age marketer is also leveraging technology to overcome challenges due to the proliferation of real-time consumer data coming from various connected digital devices the consumer uses. Brands are using technology tools such as artificial intelligence and machine tools constantly to connect customer insights to swift business actions in real time. This, despite the non-linearity of the modern-age customer, as his journey consists of various combinations of channels and touchpoints before he or she makes the actual purchase.

The new-age technologies as mentioned above are also helping organisations effectively leverage internal data such as CRM, web data etc., rather than being overdependent on third-party data, which is more syndicate in nature and does not give specific deep-dive insight on a particular brand performance.

Social media analytics by technology giants such as YouTube analytics, Klout, Facebook Audience Insights, Social Mention, Google Analytics are constantly evolving to help track the customer insights, which also complements the new-age technology.

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DIGITAL MARKETING TRENDS THAT WILL RULE IN 2018!

August 27, 2018Business, Digital Marketing, Email Marketing, Social Media Marketing 0

Businesses are leveraging the power of social media, using it at an incredible rate. It is time to get your strategies in place based on the marketing trends that will rule social media in 2018. The marketing domain is changing with technology at a fast pace, and that’s why it’s important for marketers and businesses to understand and analyse trends that will control the digital market. It’s always a good idea to improve your online strategies based on past campaigns and experiences. But if you don’t look out for trends that might come in the future, your business might miss the bus! To save you from missing out on these trends, here are 9 marketing trends to look out for in 2018!

Instagram Live Stories

Instagram live stories are taking Instagram by the storm! Even though the concept of live stories is more prevalent with the tech-savvy generation, a majority of the users are more active on Instagram as compared to other social media channels. Although Snapchat started the concept of stories, Instagram is ahead in the game thanks to the nature of its platform. With influencers, celebrities, businesses, and brands wanting to maximize their traffic and exposure, most profiles are open to the public and are therefore more likely to get followed by strangers. With live stories, individuals and organizations have the opportunity to engage with its audience in real time. The concept of stories work on the basis of curiosity and scarcity. Live videos evoke a feeling of curiosity to know what somebody doing in real time; while the thought of never having a chance to see it after 24 hours makes it tempting to check!

Influencer Marketing

Influencer marketing has been a BIG part of social media marketing in 2017 and we think it’s only going to get bigger in 2018! Unlike pre-2017 when brands and businesses used celebrities to endorse their products and services, influencer marketing seems to be rising to the top of the choice list. Influencer marketing has been one of the most successful techniques for brands trying to promote their products and services, especially because they don’t have to shell out big bucks to get a super-star to endorse these products. Sure, they probably still have to spend money or give out freebies, but it still works out better than spending a million dollars for Beyonce to post a picture on her Instagram. Another reason influencer marketing is doing well is because it comes across as a more genuine recommendation. Think about it! If we see a famous personality promoting a product or service, what are the chances that they really do use and recommend it? Social media influencers are no longer just actors or celebrities; they are now ordinary people with a large follower base. With collaborations between brands and influencers increasing by the day, more and more people are getting in touch with brands (and vice versa) to look for barter deals to promote products and services of their favourite brands!

Connecting with Consumers

Traditional marketing used to entail some serious brand promotion but over time brands, businesses and individuals have realized that engaging with a user or consumer comes much before trying to make a sale. These days, brands are trying to increase user engagement through story-telling, real customer testimonials, personalization, being easily accessible and by treating users like a friend. A user’s attention can be no longer grabbed by sales and promotional material. Instead, users are more likely to engage with a brand’s online communication that successfully offers interesting and unique content, something that a user would genuinely be interested in. Successful Online marketers understand the value of building a relationship with a user in order to instill loyalty. When a user becomes loyal, a sale is made automatically. Of course, brands or businesses must offer valuable products or services in order to achieve this.

Engaging Content that Connects with Customers

Digital marketing, successful lead generation, user engagement, and social media is all about content. Whether it’s written, visual or graphic, great content is the deciding factor for successful brands or businesses. Over the years, much has changed in technology and how the world works. But great content has always won when it comes to consumers who purchase products or services or even engage with a brand. For example, Nike has always been successful in engaging its users and making massive profits, even when social media didn’t have a big role to play in our lives. This is because a brand like Nike always offered unique, original and engaging content that did a good job in achieving the end goal: making a sale. Although the end goal can differ from business to business, the bottom line remains that content is what makes communication successful. The sooner brands, businesses or individuals realize that great marketing requires great content, the sooner they will see their efforts pay off. A great way to analyse and arrive at the kind of content that is liked by your user base is to analyse your previous campaigns and identify the kind of content that was more successful as compared to the rest.

Twitter will Fade

Going by this year’s Twitter analytics, one can observe that Twitter lagged behind and Instagram surpassed it this year. Twitter, which was a hotspot for a certain time duration for businesses, has now lost its charm. Although Instagram is the channel that is known for ‘instant’ posts where every second counts, content shared on Twitter only lasts about 1 minute. This means that posts on Twitter are easily overlooked by users, making it a counter-productive channel for businesses and brand trying to maximize exposure. Ever since Instagram changed its algorithm to showcasing ‘interest based pictures first’, Instagram has taken over as the most used social media channel by people worldwide. We think that 2018 will witness the fall of Twitter and the rise of Instagram to the top.

Rise of Artificial Intelligence

Artificial intelligence is taking over the world of technology at a very rapid pace. From Google’s Self-Drive cars to Tesla’s battery driven cars, artificial intelligence is all set to make our lives easier with advancements in technology. Before we know it, artificial intelligence will be a big part of our lives and 2018 will be the beginning of it. In 2018 we can expect to see artificial intelligence in areas such as marketing, online shopping, customer care and much more! Companies and businesses will start to incorporate artificial intelligence into their daily processes such as assisting customers to make a purchase, or answering questions like what, when, where and why. Artificial intelligence may not make a big entrance in the form of machinery or robots, but will definitely break into the working of software’s and algorithms to help companies and businesses reach new heights of success.

Prominence of Videos

There’s something about videos that makes it more tempting to watch. With all the written and visual content available on the internet right now, video content is taking the internet by the storm! From live stories and 360 videos to boomerangs and time lapses, individuals, brands and businesses have experienced success in engaging their users through videos. This form of content is being adopted by more and more people as they realize how people are drawn more towards watching motion than a still image. The fact that a video is a moving image entails much more than a picture or graphics and is easily understandable makes it more clickable and interesting. 2018 will witness a surge in user-generated video content. A great indicator of the shift towards video content can be observed in Instagram and Snapchat trends of stories and live stories.

Rise of the Bots

Chatbots will replace customer service executives. Chatbots are getting more and more personalized by the day and will soon replace human customer services. These bots are programmed to adapt to a conversation and express and evoke emotion. The increasing demands for providing assistance to customers at their ease has eased the replacement of humans by machines that are capable of replying to customers and provide a solution to any given problem.

LinkedIn will be used by Businesses

LinkedIn will be the best choice of social media channel for B2B marketers. Just like B2C online marketers, B2B marketers are bound to use social media for business. This will be witnessed in full swing in 2018 with a powerful platform like LinkedIn. Its amazing features make it possible for marketers to broaden their reach to the right people instantly. With LinkedIn becoming a popular hub for content on professional topics, businesses and brands are headed towards maximizing their exposure through content marketing. This helps businesses establish authority and set marketing trends.