Running Google Ads is just the beginning. To make the most of your ad budget, your landing page needs to drive results too. At Adox Global, we often work with businesses that have strong Google Ad...
Continue ReadingYou know how Google Ads is basically the king of online ads, right? Well, the king just got a makeover, and let's face it, change can be scary, especially when your ads are supposed to bring in the b...
Continue ReadingYou probably think of only keywords when you think of Google Ads targeting. One thing that often escapes your mind at first is audiences and the process of targeting ads to people based more on who t...
Continue ReadingThe main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free (as the name implies...
Continue ReadingWhat is Pay Per Click (PPC)? Google’s PPC ads are essentially a real-time auction in which you bid on searches with the keywords you want your ad to appear for. When a keyword you are bidding on is...
Continue Reading
