Local SEO Archives - Adox Global

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How to Craft the Right SEO Meta Description to ensure clicks

October 29, 2018Local SEO, SEO 0

When it comes to optimizing website content, there’s typically a lot of talk about the importance of choosing the right keywords and drafting compelling headlines – but the impact of Meta descriptions on a website’s on-page SEO too often goes overlooked.

While you may think you have ticked all the boxes to boost visibility of your ecommerce site, the absence of an accurate Meta description might just be costing you traffic and sales.

So, what are Meta descriptions? They are short, unique snippets that describe a webpage. Think of what you would write if you had to advertise the webpage – that is exactly what Meta descriptions need to include.

Many people tend to leave Meta descriptions blank without realizing the effect it has on search results. A powerful Meta description leads to a rise in click-through-rates which boosts the SEO ranking of your page. Simply put, they form the first impression of your website, so you rather make it a good one.

Here are 6 ways you can optimize Meta descriptions to ensure clicks.

Answer questions

Whether it’s seeking the nearest plumbing services or discovering the best hotels in Cochin – everyone on Google has come looking for answers to a problem.

Put yourself in a customer’s shoes and think about what they could possibly ask to which your business can pose a solution. Your Meta description needs to answer their question and impart value to entice them to click on your website.

While the Meta description length has been extended up to 300 characters in order to make them more “descriptive”, it is always safe to stick to 160 characters so that the description does not appear abrupt and incomplete which can be rather frustrating for readers.

Evoke emotion

Let’s face it – emotion sells. Whether it is arousing urgency, anger, joy, trust, curiosity – any piece of content that evokes emotion is likely to be more effective in persuading readers to act. The same needs to be applied while drafting Meta descriptions too.

You need to identify the emotional benefits a customer will attain by considering your brand and leverage it to drive traffic. Use words such as ‘attractive’, ‘enormous’, ‘powerful’, ‘unparalleled’ among others to strike a chord with your readers in just those two to three lines.

Use calls to action

Calls to action (CTAs) are powerful words that one must incorporate in the Meta description because they communicate a clear purpose and urge readers to take a step forward.

However, this is not the place to use obvious calls to action such as ‘read more’ or ‘shop now’. Instead, you should use words like ‘save more’, state an offer or a tangible benefit such as free delivery or a free 30-day trial in the Meta description to make better use of this space.

Incorporate keywords

Choosing relevant keywords is one of the most critical steps for SEO optimization. That said, stuffing your content with these keywords won’t fetch you results. What’s important is strategically placing them in sections that can make a difference such as the Meta description.

When Google displays search results, the search words are displayed in bold and it helps to have them highlighted in your website’s Meta description tag which indicates relevancy and catches the reader’s attention too.

You are likely to have many keyword suggestions from research. In such cases, prioritize the keyword that has maximum impact for the particular webpage and use it in the Meta description instead of fitting them all in 160 characters.

Avoid duplication

Each of the pages of your website are unique so why must they have the same description? If more than one page of your website shares the same description, then they are competing with each other because it means that they are talking about the same thing. This results in Google pushing your website lower down the rank.

So, don’t get lazy here and duplicate meta description content because that just gives the wrong signals to Google, deeming them to be spammy or repeated content which can hurt your search results.

Use rich snippets

Have you noticed some Meta descriptions contain links, reviews, ratings and video images among others? Those are referred to as rich snippets. Contrary to normal snippets, rich snippets include structured data to give more detailed information to the search engine, helping people make a better decision before clicking websites.

Rich snippets give users quicker access to information through their visually appealing formats, images and relevant information that ultimate enhance click-through-rates. So, whether it is adding a contact number, product reviews and ratings or direct links – consider incorporating rich snippets in your Meta description for it to stand out and attract clicks.

Hence, even though Meta descriptions don’t directly affect page rankings, it is recommended to optimize them to drive clicks and generate traffic.

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12 Knowledgeable areas to deliver Successful SEO Results

October 25, 2018Digital Marketing, Local SEO, SEO 0

While SEO and search might not be the shiny object that it was a decade ago, it still has a critical role in the digital marketing mix.

That, plus a soaring demand for qualified talent, make it important for current and aspiring SEO professionals to know and master key areas of knowledge.

Even seasoned veterans will tell you that there are certain areas that they must continue to grow in to keep up with changes in the industry.

1. Audience Research

What used to just be “keyword research” has evolved.
While we still perform keyword research, doing it in the absence of personas, consideration of the customer journey, or focusing on topics as much as keywords is shortsighted.

Being able to understand your audience – their demographics and psychographics – and knowing what content will resonate with them all the way through to their ultimate goal (e.g., engagement, sale, lead) is what is expected.
Whether you work for a single brand or a wide range of clients, you must master the ability to see the business goals and work your way backwards to understand your target audiences and how to move them from search query to end goal.

2. Competitor Research

Understanding the competitive work scenario is important at most phases of SEO.
Just abiding by “best practices” and looking inward at your website will lead to mixed and likely underwhelming results.

Profiling high ranking and top websites and brands who are currently capturing a share of the audiences you seek is an important skill and ability to master.

Competitor research ranges from externally auditing manually and via tools to determine ranking factors of what is driving competitor websites.

This includes on-page and external factors for competitor sites as a whole and on a page-by-page basis for more granular topics and queries.

3. Web Analytics

SEO professionals are naturally expected to be able to analyze the performance of their efforts.

It is necessary to:

Understand the impact of your strategy and efforts.
Report on your efforts to the stakeholders you’re accountable to.

Proficiency with Google Analytics is a typical goal and standard.
However, there are so many additional customizations and aspects of it that aren’t default or out of the box that SEO pros should take advantage of and master.

A couple of examples:

Attribution models to see more of the customer journey.
Assisted conversions reporting.

Use all the analytics data you can to gain a complete picture that’s tied to searcher intent, different personas, and to fully know the impact of SEO on the business.

4. Tracking

Being able to serve as the point person for your own website, with web developers, or with IT teams is important for ensuring the proper implementation of tracking scripts and pixels.

This is why knowledge about analytics, heat maps, Google Tag Manager, and other tracking mechanisms is a must.
While a lot of tracking implementations and updates are straightforward, the occasional need to troubleshoot and work with others is an underrated skill as developers and IT professionals aren’t always well versed in implementation and ensuring proper tracking in tools more commonly used by marketers.

5. Indexing

Something that seems to be talked about less now than it was years ago is indexing and how it works. It’s still important that you fully understand how indexing works. That base knowledge leads to strategic or troubleshooting actions on our own websites.

Large sites, ecommerce sites, and those that have a lot of duplicate content need specific strategies around crawl budget, canonical use, use of robots commands, and more.
Plus, international sites and variations have an extra level of complexity.

6. International SEO

International SEO considerations are something that many SEO pros ignore or gloss over if they don’t have any sites or focuses outside of their home country.

If there’s a chance you’ll ever have an international focus for your site or clients, you should master at least the basics of:

What is required regarding:

Top level domains.
Hosting.
Hreflang tags.

How languages and countries differ for international versions of the search engines.

7. HTML

It is much easier to do SEO without an extensive background knowledge of HTML now than prior to our era of open source content management systems and tools that will show us or scrape tags for us.

A base level mastery of HTML is still relevant, however. You’ll need it when you have to troubleshoot issues caused by a CMS or code that isn’t semantically solid for SEO.

The ability to diagnose issues in the code with duplicate tags, tracking script implementations, and to be able to collaborate on AJAX, JavaScript, and other aspects of the conversation about site speed are important.

8. Local Search

Roles and responsibilities can vary depending on organizational structure for where the responsibility lies for local listings and local search optimization.

Local search is faceted enough that SEJ has an entire guide to Local SEO, outlining aspects to master.

However, the general SEO should understand:

The full local search ecosystem.
Ranking factors.
Importance of Name, Address and Phone (NAP) data.
How the claiming and management process works.

9. On-Page Factors

While focus has shifted to content and context, there’s still a place for on-page factors and ensuring that tags are unique and present on each page and that content at least addresses topics even if it doesn’t have to be hyper-focused on the frequency and density of specific words. Having a solid grasp on the on-page factors, how they work together to help build context, and what is fact versus fiction on their true impact on rankings is key.

10. Link Building

While we all want to develop content that naturally attracts links and never worry about link building, you still need to understand how linking impacts rankings and link building strategy.

A commonly misunderstood aspect is quantity versus quality and how too much or too little focus on links and authority can hold back optimization efforts.

A full grasp of link quality, strategies for attracting and gaining relevant and high-quality links, and how to implement into the overall optimization strategy are a few things that must be mastered.

11. Process Development

It’s hard to address all aspects of SEO at one time.
Being able to create a cohesive strategy, prioritize activities, and work through implementing in phases is essential to success.

Without a process for accomplishing one-time and recurring tasks, even the best and brightest among us will end up chasing rather than proactively leading the effort.

Creating a standard, repeatable process is important as well for being able to articulate with stakeholders where we are and where we’re going over the long-term nature of SEO campaigns and efforts.

12. Adaptability

This may seem like a given, but being able to have a process as noted above comes with the balance of adaptability.
Much like agile methodologies, we have to be able to pivot based on:

Changing priorities for stakeholders.
Changes in the competitive landscape.
Shifts in our target audiences.
Updates made by the search engines themselves.

While adaptability is more of an aptitude than a skill, it is still important to find a way to master methods for how to pivot and change and when to recognize that something needs to be updated in your strategy, approach, tactics, or goals.

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Leveraging Organic and Paid Search Together: Various Steps to Maximize Performance

October 23, 2018Digital Marketing, Local SEO, SEO 0

With over 3.5 billion searches made per day, ranking well on the SERP has tremendous power to drive traffic towards your site. As per research tracks channel share and finds that SEO traffic is still the largest trackable channel and in the majority at 50.1% of traffic, which is a number people across the community use to help elevate SEO to the C-suite to secure more support and resources.

48% of queries, however, also have paid ads that appear above the organic site results, so brands that neglect to integrate their organic and paid search strategies will lose out on tremendous potential for attracting the attention of prospects.

As brands compete for attention on the SERP, it has become increasingly common for organizations to invest in PPC. There was a 24% growth year over year in ad spend in 2017. Brands who don’t carefully develop integrated campaigns run the risk of being left far behind.

Step 1. Use paid search to test organic keywords

Raising your rankings with organic keywords requires considerable effort. You need to not only develop content but also promote the content across various channels and platforms to raise its visibility. Strong SEO also requires meeting various optimization goals and using technical efforts to improve its visibility on the search engines. Before you invest your time and energy in this process, many brands find it helpful to first research and see if the keywords will bring in the desired return. Paid search can be an excellent asset for this research.

Develop a bit of content and set up paid search campaigns to test the receptiveness of the target audience. Since paid ads will have a prominent display on the SERP when they appear, you can be confident that your site will be visible for the target keyword. You can then gauge the interest of the audience based on how they respond to the ad.

If you get a lot of clicks, for example, but also a high bounce rate and few conversions from your effort, that you have a reasonable idea that your site and content might not align well with the user intent for this keyword. On the other hand, if you see an outstanding response to your site and content, then you can feel confident throwing your resources behind an organic search campaign centered around this theme. This will help you better invest your resources moving forward.

Step 2. Use organic keyword research to find good paid keywords to target

You can use your organic keyword research to find good paid keywords to build your campaigns. Using platform features like Data Cube can provide greater insight than just for your organic search campaigns. You can also use them to create paid search strategies.

Use Data Cube to find relevant keywords and base you interest around the search volume. You can also research the keyword further to see what types of content appears on the page for that particular term, as well as how many ads appear at the top of the page. This will help you create a list of keywords that will provide the most value for your brand.

Step 3. Use paid to raise traffic and attention for seasonal or new content

Many brands need to produce seasonal or new content for various new products or seasonal events. Producing content and then earning rankings on the search engine high enough to capture a significant portion of the relevant traffic within a very short period, however, can be very difficult. The task can feel nearly impossible for smaller brands who do not have sites carrying an immense amount of domain authority.

Paid search can help fill in this gap. You can use paid search strategies to raise the prominence of your site for high-value keywords. This will help you attract traffic and engagement to the page earlier than you would have relying solely on organic.

Since a well-qualified paid search campaign also brings in relevant traffic, your efforts can also help to further boost the organic rankings of the material.

Step 4. Use paid search to target hard-to-reach keywords

There are more than a billion websites online. This means that nearly every industry has intense competition online. This competition renders some keywords particularly difficult to rank highly for. You likely have encountered some keywords that are highly relevant for your target audience, but the sites that rank well for these terms are well established. Finding ways to surpass these keywords in Organic will be nearly impossible.

Paid search, however, can help to achieve this goal. Between 1 and 4 ads will be shown at the top of the SERP for most queries. This means that paid searches will increase your visibility on the SERP for those hard-to-reach keywords. You will be able to gain the clicks and traffic that would likely have not been possible without a solid paid strategy.

Step 5. Use organic content to build stronger paid campaigns

Building a strategy in paid search requires a greater upfront investment than organic campaigns. You have to pay for the clicks you receive on each ad. Therefore, as you build your strategy, you want to make sure you invest your money wisely.

Use organic search and content strategies to build outstanding content that will drive your paid search campaign. Just like any other type of click, when a potential customer clicks on an ad, they want the content on that page to answer their need. Brands already know about the importance of building high-quality content to meet the needs of their organic campaigns, but those same strategies also need to apply to the paid campaigns.

Create material that addresses the likely pain point of someone making that particular search. Use the keywords regularly in the content so that the site visitor knows immediately that the content has relevance for them. Use images, lists, bullets, and subheadings to make the content look appealing and interesting.

Step 6. Use paid and search together to maximize your presence on the SERP

The key to both paid and organic search lies in visibility on the SERP. When you use them together, you can maximize your visibility and presence.

Align the language you use across your organic and paid search strategy. Keep the messaging consistent so that users recognize you between channels.
Leverage the two together to drive traffic towards content. Even if you achieve page one ranking for a particular valuable keyword, a paid ad on that keyword can still boost visibility, particularly since most clicks go towards the links at the top of the SERP.
Use PPC to drive content engagement on other channels. PPC does not only live on the search engines. It also can help on the different social platforms, driving clicks towards your content through social channels.
Use the two together to capitalize on user intent. Google has focused over the past few years on deciphering the user intent of people making searches. This explains why the SERP can vary widely from search to search with the number of ads, visual content, and articles that appear. As you create your organic and paid search campaigns, consider carefully the intent of of users for those keywords and create all your material to align with these needs.

Paid and organic search are two important tools for any marketer looking to increase their presence on the SERP. Understanding how these two interact will allow you to integrate these two strategies and build stronger campaigns, driving greater traffic towards your website.

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4 Vital Freelance Project Management Tips for Independent SEO Professionals

October 20, 2018Local SEO, SEO 0

Effective project management can make or break a venture.

If you’re just starting out as a project manager, you probably have a lot more questions than answers.

What do you need to do for the project ? What tools are to be used ? How does project management for freelancers work ?

1. Use Effective Freelance Project Management Tools

Project management for freelancers is very reliant on effective communications and a clear flow of information. High-quality freelance project management software is essential for this.You want something that allows you to communicate, collaborate, assign tasks, monitor completion, and supports editing. If it has a method of invoice management and freelancer payment built in, that’s even better.

Don’t forget to check out other SEO tools. These let you better understand your market and can help you shape the kind of work your freelancers are doing.

2. Process, Process, Process

You have to have a set process for assigning, monitoring, and editing your workflow. It’s absolutely vital that things flow smoothly and stay organized at all times.

For SEO work the absolute minimum information you need available on a project tab is:

Task Identifier
Assigned Writer/Editor
Optimization Status
Due Date
Workflow
Current Status

There are plenty of other factors you may need on a case by case basis. Every task you create will need at least this basic setup.

3. Communicate

Communication seems obvious but you’d be surprised how often it becomes an issue. As SEO project manager you’re the one in charge of keeping everyone on the same page.

It’s your job to make sure requirements are understood and changes are communicated quickly and completely. You don’t want to discover that one of your contractors wasn’t working to the style guide or owners vision weeks into their work. Make sure you also recognize when people are providing excellent work. A big part of a project managers job is keeping interpersonal forces working in the project’s favor.

4. Remember the Big Picture

As the project manager, it’s your job to make sure all the puzzle pieces you’re assigning eventually form a complete picture. Make sure you’re adequately managing your own attention to ensure this happens. Set up a schedule of reviews and all hands meetings and keep to it religiously. Don’t make it intrusive to everyone’s workload, just be sure they all know that what they’re working on is part of a greater whole. We get it, it’s easy to get bogged down in the minutiae of everyday operations. Just make sure you always keep the big picture in mind and delegate tasks when necessary.

Always Be Improving

One of the most important things to do in freelance project management is to review your management style and tools regularly. Find out what’s working and what isn’t. Change things up and constantly improve your skills. In today’s economy stagnating is a great way to find yourself irrelevant to future projects.

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Grey Hat SEO Techniques That Can Help You Gain That Coveted Top Spot

September 24, 2018Local SEO, SEO, Social Media Marketing 0

Grey hat SEO uses questionable strategies that aren’t banned by Google. But, could become black hat SEO in the future. Using these techniques isn’t recommended because they’re a bit risky.Here are 10 grey hat SEO tips that can take your website from zero to number 1 in no time:

1. Add Length to Your Old Content

When it comes to generating traffic, long content works better. If you are in a competitive niche, you should consider creating blogs posts of 2,000 words or more. The rule of thumb is that posts of 2,000 words or more can work miracles on your organic traffic.

2. Buying Expired Domains

This technique is one of the most popular grey hat strategies. It works great if it’s done right. When you buy an expired domain, you should be careful to buy a reputable URL. The domain should be relevant to your niche and free of any toxic links.

3. Using Private Blogging Network (PBN)

You might’ve heard that using a PBN is a black hat SEO strategy. Yet, this is true only if you build your PBN using irrelevant backlinks and duplicate content.

4. Taking Advantage of the Right Keyword Density

Keyword stuffing will hurt your search engine ranking. But, keeping the right keyword density in your content can do wonders for your rankings.

5. Careful Use of Social Bookmarking Sites

Submitting your website links on social bookmarking sites can help your SEO. But, you should be careful about overdoing it.

6. Submitting Your Website to Web Directories

You can get relevant and high-quality free backlinks by submitting your website to web directories. Here you’ll list your website on those directories under a category.So you should research and submit your website only to web directories that can generate high-quality backlinks.

7. Having Several Social Media Accounts

You should open multiple social media accounts to improve your social presence. When you only have one account on a social media network, it’s considered white hat SEO.But, it falls into grey hat SEO when you create multiple dummy accounts on social media. These accounts can help you increase your followers, shares, and traffic.

8. Getting Positive Reviews

It might come as a surprise but, it’s a must for any business or brand. Getting it listed is half the battle.It will improve your search engine rankings when customers leave positive reviews.

9. Building a Microsite or Blog

Building a microsite or blog can be a grand strategy to generate backlinks for your primary website.You’ll be using high-quality backlinks because you are in total control of the content. The content should be original and relevant to boost your rankings.

10. Link Building Using Web 2.0 Submission

Web 2.0 refers to dynamic content you can update to improve quality and relevancy.It will help improve your SEO by promoting user engagement. This will translate into more organic traffic to your website.

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How does good website usability improve SEO ranking?

August 23, 2018Local SEO, SEO, Web Development 0

Search engines reward sites that are user friendly, which means they have high usability. Google favours sites that are not only rich in keywords, but also demonstrate user engagement.

SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen.

Let’s have a look at the elements that not only increase usability on your site, but also help improve SEO ranking:

1. Useful, high quality, relevant content

“Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking.
When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time.

Based on this research, content between 2,000 – 2,500 words seems to rank the highest in search engine results.
Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them – longer content does give you the opportunity to provide more value, include more keywords, incorporate more outbound links, and of course, get people to spend more time reading to increase dwell time.
Another reason to create highly useful content is that when visitors bookmark your content on Chrome, it will improve SEO ranking of your website in Google.

2. Page load speed

Both Google and Bing take page-loading speed into account in their website ranking algorithm. Users may leave your site if they have to wait even just an extra few seconds for each page to load. There are many ways to increase page load speed, some of which include using a caching plug-ins, making sure the code is clean and streamlined, optimizing image sizes, reducing the number of plug-ins, and minimizing redirects.

3. Image optimization

Besides image file format and sizing, there are other ways to make sure your images are working hard for you on the SEO front.
You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption.

4. Header tags

Good formatting of your content helps improve the user experience of your website tremendously. It makes readers more willing to spend time to read your content and come back for more, which will ultimately signal your relevancy to search engines. Proper use of header tags can help break up your content into sections that are easier to read and utilize.

5. Outbound links

To make your content more useful and relevant, you can link out to authority sites for more in-depth information your readers can use. Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking.
However, more is not necessarily better. Too many outbound links can be distracting and make the content hard to get through.

6. Different multimedia

Images, videos, slideshows and audio can help enrich the user experience and allow you to deliver information in a way that is most suited to your ideal site visitors.
They also act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! Video marketing has become an increasingly integral element in driving user engagement and conversion.

7. Broken links

Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of broken links as a signal of an old, neglected site and this can impact your SEO ranking.

8. Readability

Even if you have a well-educated audience, they probably don’t want to be deciphering a PhD dissertation every time they visit your website and read your content. You don’t want them to give up reading your content and click away because it’s too difficult to digest.
Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages.

9. Layout and formatting

Proper formatting and a user-friendly layout can help improve user experience and make your content easy to scan and digest, so your readers will stay on your site longer and consume your website’s information.

Formatting can help dramatically improve a webpage’s usability by making the content easy to read:

Use font size and typography that are easy to read.
Use bold type and colors – sparingly and strategically – to call out important information and make the content easy to scan.
Use short paragraphs and ample line spacing in between – nobody likes a wall of text.
Use bulleted or numbered lists for clarity.
Use techniques such as sliders, tabs, progressive layouts, structured grids, modal windows, rollover elements, accordions and mega drop-down-menus to organize content and add interactivity.
Break up content into sections with subheads. Proper use of header tags that include keywords also helps improve SEO ranking.

10. Contact us page

According to this Google document websites that have sufficient contact information are considered to be more trust-worthy and therefore may rank higher by search engines.

Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice.
It’s found that a well-designed contact form increases user participation in a company’s online presence. It also helps generate new business opportunities, capture new leads, improve customer service, and more.

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Why SEO is important for your online success

August 27, 2018Business, Digital Marketing, Local SEO, SEO 0

SEO is one thing that can confuse you to bits when it comes to investment, if you are also one of those confused businessmen do not worry as you are going to read a few legitimate reasons as to why SEO is important for business. To be precise, you must know that 44% of the world’s population is using the internet and the whole world refers to the World Wide Web for almost everything.

So the chances are that there are going to be thousands of internet searches on Google. Don’t you think you would need to optimize your content according to the keywords? As there is no point just blankly writing data and not being able to reach the audience and by not reaching the audience I mean is not generating leads.

Reasons Why SEO is Important for Business

1) Visibility

Now, this is one thing that if your business gets this you’ll have so many leads that no other kind of advertising can make happen. The idea is to be visible to the world and trust me nobody will be able to see you if you are just blatantly writing the content. It is going to be of no use, you are just wasting your time, money and resources.

Whenever people search your products or services you would always want to reach as high as possible which means you need a higher ranking to get the kind of visibility that could generate leads. What do you expect in personal salesmanship? You try to infer from the customer as to what he or she wants from the retailer. Similarly, here also you are trying to regulate the searches made on Google in relation to the keywords to reach the customers.

2) Branding

Visibility is directly related to the branding of any product or service. Branding helps in recognition of the product. So, basically, you need to brand your product to get into the subconscious minds of the consumers as this is going to help in people knowing the brand and the more the people know the brand there are more chances of creating leads. All this can’t be done without optimizing the whole thing, it is impossible to not optimize and then seek results for the best. SEO helps you in making the people aware about your brand and this is going to make the customer depend on you easily. Your customer Google’s everything and the first page is the only options for him or her, so you need to decide what you want to do about it. This is a trust-building relationship that would make them believe that your service is not going to harm them.

3) Credibility

Searchers give psychological rankings to brands on the basis of search results. Therefore, your business is going to generate leads on if it has a certain kind of credibility and that does not happen in a day or something. It takes time to optimize the whole thing and then Google also takes time to crawl your site and you are able to seek results a little later. By appearing on top rankings, you create credibility in the minds of the users. You can’t really ask a consumer to buy something without trusting the brand. So, it is a must to do SEO, if you wants your customers to find you credible. There is a great chance of incorporating credibility towards your consumers through your brand if you know why SEO is important for business.

4) Generates Traffic

Generating website traffic is also one of the most difficult things, but is the most integral part of running the business. Herein you’ll understand as to why SEO is important for business. Though traffic is not going to make any money. But then you need to regulate the traffic in the right direction and make it work for your business. Like you want people to buy your product and service but then to do that you will have to optimize your content, images and videos and work it in a way that Google would deviate the traffic to your website and eventually people will buy those products and services.

5) Exposure

SEO gives us a chance of exposing your brand in the market that too without investing a lot of money. If there wouldn’t have been Searching engine optimization then this would have been so expensive. In today’s time, it is not an easy task to create a mark in the world. Therefore, Search engine Optimizing helps you in getting what you have always wanted. This is the kind of exposure that you were expecting and you will definitely get it over here. You can now reach far away grounds with the help of SEO, you can mark your territories and create a proper virtual image with the help of SEO to reach the global market through the World Wide Web. This makes us well versed with as to why SEO is important for business, especially small businesses.

6) Cost-effective way of marketing

SEO is the most cost-effective way of marketing as we get the return on whatever we invest and the money invested is lesser than the ROI. The cost-effectiveness makes a vital clog in your marketing procedures. This is the most money and time-saving way to take your business further on the web. This would also signify rapid growth through organic traffic that is going to be beneficial for your company and you’ll be able to accomplish your goals in the desired form and manner. This is how SEO helps business in the right way.

7) Return on Investment

With SEO you get a higher Rate on Investment other than advertising and marketing. Advertising costs really high and may also give a reasonable return on investment but the SEO ROI is much higher than the existing ones. You just need to know your target and you will achieve it in a while. You don’t have to waste a lot of money to reach the target audience, so this would result in elimination in wastage of time and much more. Also, your work doesn’t reach the audience that isn’t interested in your product. Thus, it becomes imperative to understand why SEO is important for business.

8) Demographics-based targeting

You are just going to reach the people who on the basis of the demographics of those people. Which means you won’t focus on the people who would not be interested in buying your product or service, you just infuse your interest wherever it is required. Hence, optimization will make your work easier altogether and you need not buy or spend money or time on the set of people that would not buy your product. There are bigger chances of endearing success if you focus on this it may lead you to the bigger reveries that you have always seen.

9) Insight into the customers

SEO is the best way to get an insight into the kind of customers you have and the related marketing efforts. You can now understand the kind of audience coming to your website and then analyze the whole thing and go about it. Get yourself in place according to the consumers and use the information to accommodate data regarding the buying behaviour of the consumers.

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5 Easy but Smart SEO Wins To Boost Content And Link-Building Efforts

August 11, 2018Local SEO, SEO, Web Development 0

Search Engine Optimization is the key to getting success in the online marketplace. Every day one or the other technical SEO issue creates problems for the website owner. We are here with 5 easy but Smart SEO wins that would help you to boost your content and link building efforts without any hassle. Here we go.

1. Broken Links To Your Website

Broken links can adversely impact your already running website if you have rebranded or switched to a new web design. You can lose some of your valuable customers who were the leaders of your business. In extreme case, website owners forget to redirect the customer to the new link and end up showing broken link. Work on these links and try to get your old customers.

2. Meta Descriptions

Meta-description is one such thing that helps visitors to get some brief information about your content. Well-organized description of your page can really help you to improve your ranking without putting much of the efforts in content or link building.

Most people visit meta-description once and end up leaving your page just because your meta-description wasn’t so eye-catching. This is a big mistake. If you really want to promote your website actively then make sure meta-description of your page is perfect. Both the visitors and the search engine want to see the websites that have perfect meta-description.

3. Responsive Website Design

If your web design is desktop-friendly then you really don’t need to work on the Responsive design of your site because Google doesn’t consider this parameter for desktop search, but if your web design is mobile-friendly then responsive web design really means a lot.

Responsive website design are advantageous but for the mobile-friendly websites only. Any website designed keeping responsiveness in view is likely to get more exposure from audiences than the other websites. So, you must switch your web design to responsive one, if you haven’t done that so far.

4. Internal Link Building

Internal links are almost similar to the outbound links. When you edit your page and upload new page, you can add the link to the old page in your content only. This helps you to cover the new as well as old content. It doesn’t create much problem for the broken links or irrelevant links. The reason is that broken links doesn’t end the person searching for your page to any information.

5. Page Loading Speed

Page loading speed of your website matters a lot. Most of the websites load within 6-7 seconds. If you want your website to stay in the competition, then you really need to work on the same or less speed.
Page loading speed is one of the important page ranking factors that help the search engine to rank your page accordingly. Not only the search engine but the page loading speed also gives the users’ the best experience of their life.

To see better results of your website, everyone needs to look after the fundamentals and basics of SEO to boost content and link building efforts.

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How to Write Meta Descriptions that Drive Clicks and Conversions

August 27, 2018Digital Marketing, Local SEO, SEO 0

Since the early days of SEO, meta descriptions have been an important optimization point. Google continues to maintain that meta descriptions don’t help with rankings whatsoever.

But, as an indirect signal, there is anecdotal evidence that indirect attributes of better descriptions do help. Things like click-through rate (CTR), perception of the quality of the result, and perception of what your website offers all change when you optimize the meta description correctly.

What Is a Meta Description?

Simply, the meta description is a meta tag that provides a description of what the page is about. This meta description is displayed in the SERPs underneath the title of the page.

Why Are Meta Descriptions Important for SEO?

In the olden days of SEO, meta descriptions were important parts of optimization to get right. Google has said and continues to maintain that they do not help ranking, and that they are not a ranking signal.

According to a recent in-depth study,

Google automatically creates many of the meta descriptions on their own, regardless of the ones they wrote and regardless of whether or not the page appeared in the segmented groups they created for the study.
It did not matter created long or short meta descriptions, and whether a high or low keyword density was implemented for them.

In addition to SEO, meta descriptions can drive clicks, traffic, potential conversions, and revenue by:

Increasing a site’s CTR in the SERPs: There is evidence that meta descriptions that have been well-written and properly optimized are directly responsible for increased “website curb appeal”.
Traffic: By increasing a site’s CTR through proper optimization, increased rankings can result in more traffic to the site.
Potential conversions: Crafting a well-written meta description that is closely related to the topic of the page, is interesting to users, and is highly optimized for user intent can increase conversions significantly.

Meta Descriptions vs. SERP Snippets

Some people mistakenly use the terms “meta description” and “search snippet” interchangeably.
But meta descriptions and search snippets are two different things.
The meta description is an HTML tag that you control. You can create and optimize your own meta descriptions.
Search snippets are the descriptions Google shows for your webpages. It could either be the meta description you have created, or it could be something completely different. Google controls this.
Depending on the search query, Google may generate a description for your webpage that is entirely different from the meta description you created.

This is nothing new. Google automated this process many years ago.
The distinction between meta descriptions and search snippets is an important one, especially when Google makes announcements – such as when Google expanded the length of search snippets (only to shorten snippets about six months later).

What Is the Recommended Meta Description Length?

It has been considered a standard SEO best practice for years to keep meta descriptions at around 160-165 characters maximum (or 156-160 characters, depending on who you talk to).

The reasoning behind this is that this optimization helps to avoid the truncation of the meta description in the SERPs and as a result, helps to avoid high bounce rates.

Late last year, Google announced a change to the SERP snippets, taking them up to 300 characters, more than double the usual 150-165 character limits that are recommended. Moz performed an in-depth study that determined that writing 300 character long meta descriptions should be observed as a new limit. Then, Google quickly changed back to the standard word count character limit.

Keywords Your Audience Is Searching for Should Appear in the Meta Description

Google continues to maintain that they don’t use keywords in the meta description for ranking purposes. But, when you perform SERP research, what is it that you see? Highlighted keywords in the meta description.

This is not conclusive evidence that Google uses it, but it is something that can draw your reader into the most relevant result that will satisfy their query. it depends on whether that result satisfies their intent and what they really are searching for.

If your meta description satisfies their intent better than any other result that appears, then you have just won the battle to attaining their attention enough to click on that result.

Make Your Meta Description Specific

Generalized meta descriptions and hollow phrases such as “best widgets” and other sales speak is usually something that can turn off prospecting customers. It is important to inspire confidence, the confidence that your result is something that will satisfy their user intent for the query.

You want to speak about what your readers are really after, not attempting to persuade them into your own sales funnel.

Refreshing Your Meta Descriptions on Older Content

When you have stale content on a website, it can be a boon for the site if you refresh your meta descriptions. This can be a great way to get new traction on older pages.

Also, by refreshing your meta descriptions, it is possible to get more traction from social media as a result. You can re-share and grab more visibility from older posts if you perform a systematic refresh of all of your meta descriptions.

Optimizing Meta Descriptions Requires Striking a Balance

All of this has to be done while also observing character limits, including power calls to action in the meta description, observing proper branding and tone of voice, and also including targeted optimizations for specific pages. It is a delicate balance that must be maintained while also interweaving common SEO elements.