Grey hat SEO uses questionable strategies that aren’t banned by Google. But, could become black hat SEO in the future. Using these techniques isn’t recommended because they’re a bit risky.Here a...
Continue ReadingThe main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free (as the name implies...
Continue ReadingMarketing is evolving at an exponential rate. In fact, one survey found that 76% of respondents felt "that marketing had changed more in the past two years than in the previous 50." Consider these dig...
Continue ReadingWhat is Pay Per Click (PPC)? Google’s PPC ads are essentially a real-time auction in which you bid on searches with the keywords you want your ad to appear for. When a keyword you are bidding on is...
Continue ReadingGoogle Ads is a marketing tool developed to assist you in displaying ads to promote your products or services online. Google processes hundreds of millions of searches per day, so it makes sense to cr...
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