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Web Development

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Top Trends To Influence Web Development Domain In 2018 And Beyond

Technology, Web Development 0

The thriving web world has over 1.8B websites and less than 200 million active websites to date. Every day hundreds of thousands of new websites are added to intensify the competition.

If you want to make your business website noticeable among all the active websites, you need to implement innovative ideas and follow the development trends. It is inevitable for the web developers to keep the future trends in mind while developing an enterprise-grade website.

After a lot of brainstorming, we have gathered the most precise predictions about the web development trends for 2018 and beyond.

Here we mention some of futuristic trends as a gist of collective thoughts from our experienced web developers:

1. AMP Is A New Norm

Responsive web design approach is in vogue since 2015 when Google has started giving more importance to mobile-friendly websites.

Yes, this Google–sponsored open-source project has gained ground with the support of Bing, Pinterest, and Twitter.AMP is designed to enhance the overall performance of web content and ads while improving website speed and user experience. It works seamlessly and people have started liking it. In a way, it is fair to mention that AMP is here to stay.

2. The Arrival Of Progressive Web Apps (PWA)

When it comes to bringing the best of mobile sites and native apps by leveraging the technological advancements, Progressive Web Apps (PWA) appear as a great concept.

It is based on the Internet evolution and adoption of HTML 5. You can provide the same functionality and flawless user experience to native apps with the help of PWAs.

The eCommerce giant Flipkart has introduced PWA and witnessed a 70 percent increase in conversions.

3. Chatbots Rock

How about giving your online support a chatbot advantage?

Chatbots can address customer support requirements quite effectively and you can count on bots for 24/7 assistance. There is no need to hire a full-time online customer service representative.

4. Push Notifications Prevail

Just like mobile apps, websites with push notifications can help you to reach a vast audience and leverage the benefits of online marketing. Push notifications are one of the most powerful solutions for engaging visitors and customers. However, you need to stay away from overusing them. You can inform your customers about special discounts, the company’s customer-centric activities, and the like with the help of push notifications.

5. Static Websites Do Not Go Anywhere

Yes, dynamic websites are quickly outpacing their static counterparts. But, it does not mean that static websites are dead. Actually, as we witness an exponential growth in the number of websites in the web world, only simple and straightforward websites with a quick load time will succeed. Static websites can serve these objectives and provide a cost-effective option to business owners. However, the web design should be engaging and interesting for the customers.

6. RAIL Concept On The Rise

Response Animation Idle Load (RAIL) designing concept is here since 2015, but, now we can expect that it will thrive in 2018 and beyond. The concept is associated with a faster load time (under 1 second) and excellent performance of the website.

It focuses on a pleasant user experience. An article has revealed that RAIL breaks down UX into tap, drag, scroll, etc. actions and provides performance goals along with a structure necessary for a better performance. In brief, the RAIL concept is useful for the web designers who follow the user-centric approach.

7. Motion UI Is Ready To Reign

Yes, today’s web users want everything simple yet intuitive. Enter Motion UI. It can differentiate the design even with a minimalistic website with an elegant and useful interface. All it requires a thorough research and proper implementation to work wonders for increasing the conversion rate on your website.

Motion UI includes animated charts, hovers, background animations, and beautiful headers. You can stand your website out from the crowd with the help of motion UI.

8. Browser Extensions Will Be More Popular

Google Chrome extensions are much in demand these days! But then, people have started considering browser extensions as a threat to their privacy. This is because such extensions can read a lot of online activities of the user with the help of various permissions. If you want to come up with the most useful extension, you need to take care of privacy protection.

9. VR and AR

VR and AR are futuristic technologies that are capable of changing the ways of interaction with websites. Companies like Google, Samsung, and Microsoft are investing a huge amount in these technologies. You can offer an immersive experience of the virtual world to the users with the help of VR.

On the other hand, AR shows the glimpse of a virtual world in the real world while enhancing the user experience. Now both these technologies are not limited to mobile apps. It is expected that their collective market size would worth USD $215 billion by 2021.

10. Single Page Applications (SPAs) Will Thrive

Facebook, Gmail, and Github are highly popular examples of Single-Page Applications (SPAs). An SPA eliminates the requirement of reloading the web page when in use by loading all the content through JavaScript. SPAs work inside the browser and show natural behavior. Users like it because SPAs do not need additional waiting time, and directly render the web pages in the user’s browser.

11. Internet Of Things (IoT) Will Be In Focus

As per a survey, there will be almost 31 billion connected devices in 2020. This enormous growth in the number of IoT devices will also impact the web development process as enterprises tend to control these devices through a desktop or laptop.

What’s more, to provide better services to customers or the general public, integration of devices with the website is of utmost importance. Though today only a few websites have an IoT integration, it is fair to mention that the concept will remain in focus in the near future as the number of connected devices will increase gradually.

12. Blockchain Technology Will Find Its Place

Though Bitcoins have gained enough popularity throughout the year 2018, the story of blockchain technology has just begun! This technology is expected to bring radical changes in the thriving web industry.

The blockchain technology offers a safe and secure online transaction while eliminating the necessity of intermediaries. This innovative technology uses standard data storage for helping the users to store data in different locations worldwide.

Blockchain facilitates the banks and financial organizations to keep the customer’s data safe with the help of algorithms. Therefore, the BFSI sector will integrate this technology into their system in the coming years.

13. AI and Machine Learning Will Gain Ground

Do you know that chatbots work on the concept of AI (Artificial Intelligence) and machine learning?
In the coming days, we can presume that the role of chatbots and machine learning concept will get wider than ever in the web world.

Globally, big names including Facebook, Google, Microsoft, and Twitter are investing a large amount in both AI and machine learning. In the coming years, web developers may need to include features or functionality powered by AI, which will bring radical changes in the web development domain.

Along with these major trends, we can expect a few concepts like real-time web apps, Google Map integration, image sharing, image-related improvements, minimalist design, and functional programming will gain momentum in the year 2018 and beyond.

The contemporary web development frameworks like Node.JS and Angular.js are highly advanced JavaScript frameworks that enable the web developers to build the next-gen websites and web applications.

Posted by admin

Have you thought of a better strategy for your CMS, SEO, and Web Hosting

SEO, Web Development 0

Drupal and WordPress are free Open Source CMS solutions that will run on the cheapest hosting site, enterprise solutions should be developed using enterprise hardware, software, caching, bandwidth, database, hosting, and CDN solutions—beginning at birth, at installation. Here’s an exhaustive list of all the stuff you really should think about before you try to merge your I think I can, I think I can little put-put onto the highway:

SEO Automation

Most modern content management (CMS) sites support plugins and modules. There are a variety of 3rd party modules that can automatically optimize site content and site images in the background after setting up these plug-ins and integrating them into Google and Bing Webmaster tools, etc.

Writing for SEO

Most traditional copywriters are appalled by how they’re taught to write for search. Luckily, Google’s recently become more interested in user experience and readability; however, Google still only returns pages that literally have the searched-for words on them. So, writing for SEO is a balance between readability and user experience and having all the words and phrases your site needs to have to show up on search literally on the pages of your site. This also includes linking, keywords, etc.

Writing Copy for Search

Also, writing content for search. Since Google Search is extremely literal, it’s important that whatever search terms that you want your site to show up for, you need to have both the literal phrase in there and also a cornucopia of similar content. In search, SEO experts spend a lot of time doing keyword research, trying to find the least competitive search terms that would result in their site being found and then write to that; also, people oftentimes will write content based on Google Trends, trying to surf the most currently-successful content to drive traffic to their sites. Writing copy for search is all about creating content that is the most compelling to Google and Bing search so that their sites show up organically on Google under these terms.

Optimizing Drupal for Search

While database-backed CMS and blog platforms can be like catnip to Google Search based on its architecture and how professional Drupal sites tend to be, Drupal can also be a pig hog of a resource-intensive site. There are so many useful plugins and off-site 3rd party services available, each of which can slow Drupal down. Additionally, server speed, caching, image optimization, and database optimization and responsiveness, can bog down a site to where Google won’t be willing to pass visitors off to it. This can really kill search results even if the site is content-optimized for search. In the new search, all parts contribute to where your site shows up organically on search.

Optimizing WordPress for Search

WordPress is one the easiest database-backed platforms online. Unfortunately, the success of the site directly affects its performance. As a database-backed site, each additional plugin and 3rd party script can slow down a WordPress site to where Google might be unwilling to rely on it and will lower its placement in the Google rankings. So, even if the copy is on point and the site is architecturally and keyword-optimized with content that passes Google’s muster of readability while still covering all preferred keywords and phrases, you still need choose the right hosting company, have a server with enough RAM, a fast enough drive (or a quick enough virtual server), close enough to the Internet backbone (tier 1 service), image optimization, adequate caching, and possible integration with a Content Delivery Network (CDN).

Content Delivery Network (CDN)

A content delivery network is a geographically distributed network of proxy servers and their data centers. The goal is to distribute service spatially relative to end-users to provide high availability and high performance. In addition to investing in better servers, better hosting, better caching, database optimization, image optimization, adding a CDN to the mix can make your site show up everywhere around the world without any undue delay. It can be a very effective service, especially for new and ecommerce sites.

Site Speed Optimization

So many companies are willing to pay thousands of dollars on SEO consultants and site developers but are unwilling to spend enough money on making sure their sites are being hosting on a powerful and responsive enough hardware, virtual, or cloud server solution to support not just the site being fast enough for your visitors, readers, or customers, but quick and responsive enough to pass Google’s PageSpeed Insights site speed test. It’s not only the allocated RAM memory or the speed of the hard drive, it’s also the responsiveness of the database, the site caching, the optimization and minification of images, CSS, HTML, and even JavaScript. There are so many advantages to 2018 Google Search; however, one of them that can be frustrating is that if your site isn’t as responsive as Google Search itself, Google might de-prioritize your listing based solely on that fact and not whether your site offers the best content. Even if your site is perfectly optimized for keywords and architecture and your link strategy is on point, if your site is perceived as too slow or not quick enough, Google will ignore it. I will be so bold as to add mobile and accelerated mobile page (AMP) to optimization via site speed.

Content Management Systems

Experts with blogs and CMS platforms since 1999, include sites on Linux, BSD, and Unix servers. Web applications built using Perl, Python, and PHP with PostgreSQL, MySQL, and ZODB database backends. Currently developing, running, populating, updating, and monitoring. CMS proficiency includes WordPress, Drupal, Zope, Plone, and Joomla. We have experience installing, monitoring, and building up online forums and message boards and Nukes, including phpBB, Phorum, vBulletin, etc.

CMS Site Management

Just because you’re the captain of your own ship doesn’t mean there isn’t an engine room full of sweaty engineers and mechanics. Yes, you can solo sail a small boat—even around the world. Anything bigger than a 35-foot sailboat and you’re going to need help. It’s important, after building and optimizing your site, you’re going to need to hire or retain an engineer or expert who can keep your site running like a top. Databases become slowly corrupted, hardware and software needs to be optimized, domain names and nameservers need to be maintained, updated, and renewed. From hardware to software to the healthiness of the pipe connecting your site to the Internet, need to be constantly gardened.

CMS Site Security

Sites can be vulnerable from the very front end through issues with templates, JavaScripts, to vulnerabilities in PHP at the server-side scripting language-level to the PostgreSQL and MySQL database back-end to the Apache, IIS, lighttpd, etc, webserver, all the way back to the OS, DNS, etc. Making sure all the holes are prevented and patched is essential.

CMS Site Updates

Updating your CMS, all the plugins and modules, and all your back-end services, including PHP, MySQL, BSD/Linux, isn’t rocket science; however, you would be surprised to see how many WordPress and Drupal sites are months if not years behind in their site security and compatibility updates. You don’t ever want to be the one caught with your pants down when it comes to site security and vulnerabilities.

CMS Site Analytics

Google Analytics and Bing/Google Webmaster Tools take a second to learn and a lifetime to master. From setting up and connecting your site to Google’s and Bing’s tools to integrating them, adding 3rd party analysis and reporting tools as well as dashboards and campaign tools, we’re more than happy to set everything up for you, including helping you with advertising and keyword services. We can even write reports for you and your boss and your board.

CMS Site Monitoring

From simply making sure that your site is always up, to making sure your site is running on all cylinders, we can set everything up for you and you can do all the monitoring—or we can do it for you. We can even write reports for you and your boss and your board.

Posted by admin

Actionable Social Media Tips for Your Web Development Business

Social Media Marketing, Web Development 0

Regardless of what kind of business you run, you’re expected to have a strong online presence—and that is doubly true for web development businesses. If you create online solutions for your clients but have poorly designed and managed social media accounts, it doesn’t make a great impression.

1. Run Contests

Contests are useful for several reasons. They help you engage with your audience in a fun and casual way. They allow you to give back to your community. They give you access to user-generated content that can be used to promote your brand further.

Some contests require minimal input from users (e.g., participants have to like a particular post to get a chance of winning); others motivate them to provide extra information that can be further used in your lead funnel.

2. Use Consistent Branding Assets Across Social Media

If you do your promotion through several channels (and you should), make sure the assets you use are consistent on all of them—any visitor should immediately understand it’s your brand the moment they open your account. Use an identically formatted logo, the same color scheme and, if possible—photos of the same size, as it creates a sense of uniformity and balance.

This should spill over to everything else you do: if you have an app or your own website builder they should be designed in the same recognizable style as everything else related to your business.

3. Treat Your Profiles Very Seriously

Whenever you write an account description or a bio, you should make it clear who you are and what you do in as few words as possible. First, you have a character limit. Second, visitors want to see the information immediately; if you force them to scan through a lot of introductory text first, they may lose interest. Just make sure they truly are relevant, because there is nothing worse than a keyword-heavy mess in an account description.

4. Share Original Content

We’ve all been hearing “content is king” for years now, but it is not sufficient simply to create original content to generate leads. You need to efficiently share it—and that means using social media. The more content you generate, the more social sharing you do, which creates a consistent online presence and drives traffic to your search-optimized pages, improving your search engine rankings and traffic.Optimizing YouTube clips for SEO can drive a lot of valuable traffic and help you answer common questions from your audience.

5. Use Social Proof

If you get a good review from your customer, make sure to publish it across all your channels, preferably with links leading back to the client’s website. A long and detailed review creates a much more powerful impression than a simple, impersonal 1 to 5 rating.

You don’t need extensive preparation and huge upfront expenses to begin implementing these tips right now. So don’t wait any longer—start forging a powerful online brand presence today!

Posted by admin

Web Development Tips for Increasing Online Sales

Social Media Marketing, Web Development 0

Some merchants might not realize it, but the design of their online storefronts-from the landing page to the shopping cart-has a direct effect on sales. Even the smallest of design elements can improve or harm conversion rates, and this tutorial will tell you five things you can do as a web developer to increase online sales.
It seems pretty clear that you want your shopping process to be as intuitive as possible-but a lot of online storefronts don’t practice what they preach. Sometimes, web stores get too artsy with their designs. Others use flash animations that can slow down the shopper’s browser. Still others use color schemes that send the wrong signals to shoppers.

Performing A/B testing on your online storefront is an important part of making sure your site appeals to customers and makes shopping as intuitive as possible. There is a range of ways that different design elements can affect online users, and testing helps put those ways in perspective. With more than ten years of experience designing online storefronts, we’ve seen enough to know what the “dos and don’ts” of web store design look like.
Here are five tips on how you can turn more visitors into customers and seriously improve conversion rates using some simple design techniques.

Make sure your shopping cart is visible

If the customer adds an item to their cart, they want to have the peace of mind that the item was actually registered. Therefore, somewhere on the page at all times during the shopping process, your store should have an area listing the number of items in the customer’s cart and other relevant check-out information.

Having checkout data visible and readily available also helps ease the transition from shopping to checkout. No matter where the customer finishes shopping, it’s important to have a quick link back to the checkout page.
Make the shopping cart information pop so it’s easier to find. Contrasting colors from the color scheme on the rest of the page is a good way to help the cart stand out.

Optimize your “add-to-cart” buttons

Site visitors and customers respond differently to different calls to action. For instance, if your “add-to-cart” button says “more details” or “learn more,” our experience has been that customers don’t react as well to this kind of indirect call-to-action. In contrast, an “add-to-cart” button that says “buy now” is a specific, direct call to action that elicits a much more positive response from shoppers.

Coloring is also an important design element here. Blue and green are gentler colors that usually cause people to follow up, whereas orange and red can hurt the performance of your “add-to-cart” button. Using colors that flow with your site’s color scheme helps further clarify the call-to-action.

Clean up your product pages

The organization of your site’s product pages is a crucial part of ensuring that your customers are drawn in by the information that is most appealing to them.

Have you ever thought about where your customer reviews reside on the product page? Sure, customer reviews are an important part of gaining the customer’s trust-but they don’t have to be the first thing that the shopper sees. So many elements on any given page mean a complex organization process.

The first element should always be the product images. The shopper wants to see exactly what he or she is getting for the money. After that, make sure to feature the product name, description and the price to get the customer’s attention. Keep elements like customer reviews and links to similar products closer to the bottom of the page.

Clarify your navigation paths

Hidden menus and other elements on the page are very ineffective and can sometimes lead to shopper frustration. One of the most important parts of clarifying your navigation is by avoiding hidden elements on the page.

If you have too many categories, this can be a difficult task. However, fly-out menus (that “fly out” when you mouse over them) are an effective way to keep your page from getting too cluttered while giving the shopper the opportunity to access any category page at any time.

Don’t get caught up in getting too artistic about how you design category and other navigational elements; shoppers will always thank you through better conversion rates when you make practicality a priority.

Using bread crumbs so shoppers can trace their way back from where they came is another way to ensure the shopping experience is a smooth one. Make a path between categories and subcategories somewhere on the page. After shoppers add something to their carts, a “continue shopping” button makes returning to shopping as intuitive as possible.

Eliminate distractions from your checkout page

When your customer proceeds to the checkout, you want them to go in a very specific direction. So, when you’re designing your checkout, this is the time to remove items like left sidebar navigation to define a clear path to the goal.

Ignore the urge to continue selling into the checkout process. Every second between landing and checking-out is precious to ensuring the sale is actually made.

Single-page checkouts tend to have the highest conversion rates. Simplifying the checkout process and making it easier for the shopper is a great way to ensure the sale is completed. In one page, the customer should be able to fill out their shipping, billing and credit card information. One-click checkout is also a great way to keep customers coming back. A good checkout experience will stay in the shopper’s mind.

Posted by admin

The Role Of Artificial Intelligence In Web Development

Technology, Web Development 0

Nowadays, Web development is growing at a rapid rate with a focus on enhancing user experience. We know that these days most people use mobile through access the web. Which indicates that websites with enhanced UI will remain at the highest point of the pyramid while the rest have a deep increase towards winning the trust of clients.

With the help of some major technology such Artificial Intelligence, VR, IoT and social media giants through web development is obviously towards improving the user experience. This is the place the requirement of artificial intelligence (AI) is felt as it’s a leading revolution with a major future.

Many tech organizations now hope to use AI and some of the examples of the highlights to utilize include speech, voice and deep face recognition. This technology displays how much personalization matters and how much tech companies need to increase the value of clients and boost their web understanding.

The Role of Artificial Intelligence

Many tech companies can be constantly discussing AI and how it can forcefully implement them. There is some importance in all the buzz and bytes related to AI and more industries is looking set to grasp its ideals. Before you enter into the trends, you first need to know the role of AI.

Let’s see here AI and it’s role:

  • It is one of the essential technology in the world today. It is a part of computer science that emphasizes the creation of intelligent machines that work and react like humans.
  • It is a branch of computer science and main purpose to build intelligent machines.
  • It’s about virtual robots being included with innovative technology to just lives and increase the value of humanity worldwide.
  • The main intention of this technology is to increase the growth of technology and humans today.
  • AI is utilized to make machines and tools capable of creating intelligent response
  • It is also adding a new element to the user experience.
  • Brands hope to use AI to provide clients with the more customized way and win their trust.
  • Organizations crosswise over enterprises are set to execute the benefits and excellences of AI to deliver more value to end users.
  • Any industry can profit by AI and witness a total change in its activities and fortunes.

Future of Artificial Intelligence

Do you know AI is the hottest piece of technology around the world? Some say it is as of now a 150 billion element while others predict that it will impact near three-fourths of customer communication in next a few years.

Let’s see here rosy future of AI in coming years –

  • More organizations search for tactics to influence customer connection
  • Prevalent client or client experience will drive more organizations towards AI
  • Chatbots are as of now touted to make a major distinction to the way buyer’s retail needs are met.
  • The innovative technology will be normally received by enterprises considering to improve the User Experience of their websites.
  • When Customers and businesses will interact with each other, then AI will change the way.

Web development and Artificial Intelligence

Everybody knows that Web Development is rapidly developing and expanding in the digital world. There are some ways through catering users with assurance and provide more benefit to upcoming days.

Here we provide 4 ways for Web Development to advantage from AI

1. Chatbot — Better Reply Predictions

The key use of AI is ensured to improve businesses sales with better reply predictions. The first way is chatbots can predict user’s reactions in a successful way. These bots have shown to be really useful so far mainly in the way to help the communication process. Utilizing these bots, it’s workable for the machine to interpret human feelings as communication can be made more normal than mechanical. In a sense, using AI through possible to create websites or web-enabled devices that will connect with feelings in an influential way. So upcoming days, users find it an easy way to interact with websites with all obstacles of communication arranged to rest.

2. Greater User Experience

For an organization, it is possible to create a website using AI and reach in place to understand customer’s requirements in a better way. Some of the most innovative sites will be able to find the customer’s mood and know their requirements in an easy way. Cognitive analysis and environments — both are the best way to the website can influence and also a statistical analysis through they can give benefit for predicting the best user experience. This way through errors can be reduced and users can be provided with desired value and experience. Most importantly, websites will have the capability to process information and data on any scale to serve the interest of end users in a proper way.

3. Voice-based Search — Rise in demand

Website Development needs to think about the growth and evolution of voice-based search. It needs to see how customers need data quickly and effectively that they have been doing every one of those years. AI will turn into a key constituent of web development in empowering consistent voice conversation between customers and websites. This innovative technology will be a complete necessity have in each virtual shopping background and e-commerce companies need to watch it out. All these recommends how AI will be essential for online presence, especially in situations where organizations are into connecting with users at any level.

4. Users Store Experience

Today, Users have highly online store experience. With website using AI through them can imagine unique and personalized store experience. Any businesses can a hire best web development organization and get built up a site offering an amazing web involvement to customers. Such websites can take a client engagement and communication to an all new level. Buyers can sense like shopping with humans in the real sense as websites can understand their requirements in a perfect manner. Obviously, customers can increase their expectation levels and expect to get there provided in the best way possible.

To make these techniques much more imperative and delightful with the help of rising AI technology and they also provide scope in web development. AI is one of the advanced technology which improves the user experiences and also rises and growth of the businesses. Artificial intelligence plays a major role for the website and user, this through web further closer to the customers.

Posted by admin

7 Keys to the Future of Web Applications

Digital Marketing, Web Development 0

Progressive Web Apps is the new buzz in the web development community. In the past, we have seen separate web development for desktop and mobile devices. With the passage of time, responsive web design came into existence. While native apps are still in use, there is no way they are going to fade away with time.

Talking about Progressive Web Apps, they have been popular over the past few years. The popularity of PWAs is mainly due to addressing the problems persisting in native apps and responsive web design.

1. Browser compatible languages

We’ve come along way from the days of users being left behind due to browser incompatibility. Today, tools like Typescript and Babel allow developers to leverage features of modern JavaScript across browsers while generally being low risk.

2. Code editors

You have a lot of options out there when it comes to choosing the best code editor. Make a decision based on what’s easy to learn and actively making improvements like VS Code, Atom, WebStorm and Vim. Ultimately, the best solution will be a code editor that your developers want to use—they’ll be most efficient with their preferred tools.

3. JavaScript frameworks

The million-dollar question: which framework is best for 2018 and beyond? When it comes to making the right investment, first consider the problems you’re trying to solve. Secondly, identify which framework offers the best talent pool for your organization. The three clear leaders of the talent pack are Angular, React and Vue.

4. Optimization

Great maintenance of web apps is they key to delivering amazing experiences, faster. Tools and methodologies like compressing code, background processing, just-in-time compiling (JIT) and browser throttle testing can help you optimize. Tree-shaking dead code (with Webpack or Gulp) will become necessarily for delivering competitive products.

5. Continuous deployment

Next year [continuous deployment tools] will be required of us in 2018 because it will be easier to deploy and this technology is getting much simpler.

Platforms and versions will continue to change. It’s time to leverage automation to help your team stay on track. Using Containers and continuous integration (CI) tools like Jenkins and Travis can help automate your build and deploy process.

6. Cloud services

You knew this was coming. How can you take advantage of the millions of things the cloud can do to create better web apps? Use cloud services to reduce costs, infrastructure and time spent maintaining code. For example, get rid of API infrastructure layers in your mobile and web apps and instead use Serverless APIs. Tools like Azure Functions and AWS Lambda will help make costly and time-consuming API management much easier.

7. Great experiences

No matter the technology you prefer on or the feature you geek out about, the focus of your web app should be creating a great overall experience. Engage your audience and lower abandonment rates by delivering faster perceived load times, offering offline functionality, and building congruent experiences across devices. In 2018, watch for the most delightful web experiences led by Progressive Web Apps (PWAs).

Adox Global Pvt Ltd is one of the Best Web Design and Development Company in Cochin (Kochi), Kerala, India. We specialized in creating SEO friendly CMS Website Design, Ecommerce Website Design, Custom Web Designing and Web Development, for new and existing clients.

Posted by admin

Future Scope of E-commerce Development Companies

Business, Digital Marketing, Web Development 0

E-commerce business is the best option available for the people to build a better business world for insuring success in future rather than doing a traditional mode of business. For any business person, to have an e-commerce business is added advantage for their business. Several factors for the importance of ecommerce business:-

  • Convenience

    Sometimes, the question arises that why do you use e-commerce website for online shopping? The most prominent answer to this question is convenience. One person can shop, buy and sell products while sitting at home at anytime.

  • Round the clock service

    E-commerce provides us round the clock services at all times even in midnight. So the customers do not require visiting a physical market if they need something during the night. It is the most convenient option for the people who are usually busy with their working schedules. So it helps you to be available for your customer 24×7.

  • Wide Platform

    E-commerce brings a wide range of customers across the nation or globe to your business. Therefore, it is a wise choice to choose an e-commerce platform to cross the geographical barriers for your business.

  • Business promotion

    E-commerce is directly link to your business promotions, as it is the age of digital media. Making your business available online is crucial to your business development such as, highly convenience, wide exposure, global customer, easy to run, etc. and it will help in creating a strong & global brand image for your business.

  • Lesser cost

    If the inventory management of goods and services is an automated process then not only there will be a reduction in costs, but also in risk. Also having an ecommerce business is much more cost effective than a physical store as it saves your extra expenses like rent, electricity, etc.

  • Easy setup

    The setting up cost of e-commerce business is extremely low as compared to setting up of a physical shop. Moreover, it is quite easier to license and permit e-commerce marketing site than a physical shop.

  • Economy

    As, there is no investment in terms of infrastructure or insurance in the e-commerce business, more money can be invested in the products, strategy & promotion. It will boost your marketing strategies and thus can also increase the traffic on your e-commerce website.

  • Better product information

    Most e-commerce websites have detailed information of their products along with the images & videos for product demonstration. It helps in customer getting a clear image of the product & its usability.

So now after you understood how important it is to have an ecommerce website for your business, let’s take a look on the future of ecommerce development companies:

Future Scope of E-commerce Development Companies

In terms of future of e-commerce in the 21st century, experts predict the promising and glorious figures. In the foreseeable future, e-commerce will be confirmed as the major tool of sale for the goods and services. Successful e-commerce will become the notion which will be inseparable from the web because e-shopping is becoming more and more popular and natural. Thus, prevailing to future trends, e-commerce will have huge potential growth in sales and promotion.

Each year, there is a continuous growth in e-commerce deals. The volumes of sales for online store are much higher than the brick and mortars. To the present day, the internet sales boom the foundation for magnificent e-commerce future. To attract more customers, owners will not only have to increase the number of services available to them but also have to pay more attention to such elements like design, good presentation, etc.

At Adox Global Pvt Ltd – e-commerce website design & development company in Kochi, Ernakulam, Kerala, our developers are equipped with the skills necessary to create a custom look and feel to your website, understand all of the ins and outs to make it run smoothly, including custom extension development, API integrations, server optimization, and data management; which allow for unlimited possibilities for your business!

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Web Development: 2018 and Beyond

Business, Digital Marketing, Web Development 0

For the last several years, mobile app development has been at the forefront of most developers’ minds. After all, with more than half of all internet traffic being on mobile today, it makes sense that this would be an area of focus. However, even with our mobile-driven world. Web development is still an important aspect of your company strategy in 2018.

In this article, we are going to review exactly why you should still consider web development and redesign in 2018 for your business. Along the way we will take a look at some emerging trends in the web development space and what they mean for the future of the web in general. Although the future is yet to be seen, one of the best ways to prepare for it is to plan ahead, something that we will show you how to do within.

The Importance of web development

While it may seem like web development is a thing of the past and no longer plays a vital role in business development, the exact opposite is closer to the truth. With the digital world we now find ourselves in, a website is often the first place that customers go to learn about you, your company, and your services.

This first impression is made by the design of your site, and if it doesn’t blow them away, they will look somewhere else. This, along with the following reasons, is why web development is still vital to your company’s success. Other reasons include:

  • Convenience: Your customers want to have all the information they need about your company at their fingertips and your website is the best place to house this data.
  • Worldwide marketing: Along with becoming a more digital world, we have also become a more globalized world. International customers will always discovers your website first, which is why it is so important.
  • Credible source: In this day and age, a company without a credible web source like a website is not taken seriously as a business, even more so if your site has poor design.

With each of these reasons in mind for why you should focus on web development, let’s look at the latest trends in the space.

Trends in web development

Each of these trends has a different purpose when it comes to reaching specific audiences. While not all of these trends will apply specifically to you and your website, the thought behind them certainly can. As we review each of these trends, keep in mind the different aspects of each that can apply to you and your situation.

Real-time web applications

You know how when you are talking with someone on a messenger app or website and those three little dots appear to indicate they are typing? That is an example of a real-time web application in action. An emerging trend in web development, these real-time apps keep the connection with the server and client open to help increase engagement and user experience.

This kind of a speed and responsiveness in web applications is now expected by users. Pages that require a lot of clicking around and refreshing to navigate can be tiresome and lead users to get bored and move on somewhere else. By meeting them where they are and making the entire process feel seamless, you will make a much better impression on your customers. Make sure you have the right applications in place to avoid losing customers due to something that is a relatively easy fix.

Single-page websites

Speaking of keeping things simple, another recent trend in web development is single-page websites. While it used to be that developers would have massive and complex websites with troves of information, web development has evolved so that all vital information can be put in one page. These pages often scroll up and down to include more details, making it even easier for mobile users to navigate the site.

This comes back to what we were saying earlier about the website redesign process and user experience. Most businesses don’t need a vast amount of information on their site. Instead, they should focus on creating a tailored experience for their customers that meets their needs. Single-page websites are simply a response to this call for less complexity and more user-focused information.

Additionally, single-page sites are better for increasing conversion rates as customers don’t have to look far to find what they need in order to make a purchase.

Chatbots and AI

In a similar vein as real-time web applications, Chatbots and AI have become a popular tool for businesses trying to automate more and more functions of their website. Not only can these tools answer questions for customers in live time, but they can provide resources that customers might not have access to otherwise. This kind of on-demand business model can help customers find what they need 24 hours a day.

These different AI bots are becoming so popular that some have even dubbed 2018 the “year of the Chatbot.” For anyone who is looking to improve engagement and performance on their site, this is the time to look into Chatbots for this purpose.

Mobile-first design

While we have talked a lot about how important a web presence is in comparison to mobile, the last area we will look at is ironically mobile-first design. The fact of the matter is that most of your customers are going online on their phones and you need to focus your web development on meeting them there. This kind of design helps you create a better website both on mobile devices and off.

However, this does mean that web developers and designers will have to take a different approach when creating a website. The user interface is an essential part of a website and unless you make your website mobile-friendly, your customers will quickly grow frustrated. Design with mobile in mind and the rest will fall into place.

Web development: 2018 and beyond

As we look at these different trends, a few things become apparent. First, web development is still just as important in 2018 as it has been before, if not more so. Second, users expect to have their needs met when interacting with a website, so user-friendly design is a must. And finally, while web development has historically been for laptops and desktop devices, mobile is the way the world is going and mobile-first design is essential in 2018.

If you are interested to create a good website, Contact Adox Global Pvt Ltd, the best among the digital marketing company in kochi. We will be glad to assist you. We are one of the best Web Design and Development Company in Cochin (Kochi), Kerala, India.

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How does good website usability improve SEO ranking?

Local SEO, SEO, Web Development 0

Search engines reward sites that are user friendly, which means they have high usability. Google favours sites that are not only rich in keywords, but also demonstrate user engagement.

SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits. The more user-friendly your site is, the more likely this is going to happen.

Let’s have a look at the elements that not only increase usability on your site, but also help improve SEO ranking:

1. Useful, high quality, relevant content

“Dwell time” is the amount of time visitors spend on your website and it can affect SEO ranking.
When you provide useful content, visitors tend to stay longer on your website to consume the information and therefore increase the dwell time.

Based on this research, content between 2,000 – 2,500 words seems to rank the highest in search engine results.
Although word count doesn’t rule the SEO world – nobody will read your stuff if it’s not helpful to them – longer content does give you the opportunity to provide more value, include more keywords, incorporate more outbound links, and of course, get people to spend more time reading to increase dwell time.
Another reason to create highly useful content is that when visitors bookmark your content on Chrome, it will improve SEO ranking of your website in Google.

2. Page load speed

Both Google and Bing take page-loading speed into account in their website ranking algorithm. Users may leave your site if they have to wait even just an extra few seconds for each page to load. There are many ways to increase page load speed, some of which include using a caching plug-ins, making sure the code is clean and streamlined, optimizing image sizes, reducing the number of plug-ins, and minimizing redirects.

3. Image optimization

Besides image file format and sizing, there are other ways to make sure your images are working hard for you on the SEO front.
You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption.

4. Header tags

Good formatting of your content helps improve the user experience of your website tremendously. It makes readers more willing to spend time to read your content and come back for more, which will ultimately signal your relevancy to search engines. Proper use of header tags can help break up your content into sections that are easier to read and utilize.

5. Outbound links

To make your content more useful and relevant, you can link out to authority sites for more in-depth information your readers can use. Linking out to well-respected authority sites will not only increase the relevancy of your content and time readers spend on your site, but it is also believed to send trust signals to Google and improve SEO ranking.
However, more is not necessarily better. Too many outbound links can be distracting and make the content hard to get through.

6. Different multimedia

Images, videos, slideshows and audio can help enrich the user experience and allow you to deliver information in a way that is most suited to your ideal site visitors.
They also act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive! Video marketing has become an increasingly integral element in driving user engagement and conversion.

7. Broken links

Who wants to get a 404 page after clicking on a link? Broken links make for bad usability. Not only that, search engines consider a large number of broken links as a signal of an old, neglected site and this can impact your SEO ranking.

8. Readability

Even if you have a well-educated audience, they probably don’t want to be deciphering a PhD dissertation every time they visit your website and read your content. You don’t want them to give up reading your content and click away because it’s too difficult to digest.
Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages.

9. Layout and formatting

Proper formatting and a user-friendly layout can help improve user experience and make your content easy to scan and digest, so your readers will stay on your site longer and consume your website’s information.

Formatting can help dramatically improve a webpage’s usability by making the content easy to read:

  • Use font size and typography that are easy to read.
  • Use bold type and colors – sparingly and strategically – to call out important information and make the content easy to scan.
  • Use short paragraphs and ample line spacing in between – nobody likes a wall of text.
  • Use bulleted or numbered lists for clarity.
  • Use techniques such as sliders, tabs, progressive layouts, structured grids, modal windows, rollover elements, accordions and mega drop-down-menus to organize content and add interactivity.
  • Break up content into sections with subheads. Proper use of header tags that include keywords also helps improve SEO ranking.

10. Contact us page

According to this Google document websites that have sufficient contact information are considered to be more trust-worthy and therefore may rank higher by search engines.

Including a Contact Us page on your website and putting the link in the navigation not only makes for good user experience (especially if you have an ecommerce site) but can also potentially earn you some Google juice.
It’s found that a well-designed contact form increases user participation in a company’s online presence. It also helps generate new business opportunities, capture new leads, improve customer service, and more.

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5 Easy but Smart SEO Wins To Boost Content And Link-Building Efforts

Local SEO, SEO, Web Development 0

Search Engine Optimization is the key to getting success in the online marketplace. Every day one or the other technical SEO issue creates problems for the website owner. We are here with 5 easy but Smart SEO wins that would help you to boost your content and link building efforts without any hassle. Here we go.

1. Broken Links To Your Website

Broken links can adversely impact your already running website if you have rebranded or switched to a new web design. You can lose some of your valuable customers who were the leaders of your business. In extreme case, website owners forget to redirect the customer to the new link and end up showing broken link. Work on these links and try to get your old customers.

2. Meta Descriptions

Meta-description is one such thing that helps visitors to get some brief information about your content. Well-organized description of your page can really help you to improve your ranking without putting much of the efforts in content or link building.

Most people visit meta-description once and end up leaving your page just because your meta-description wasn’t so eye-catching. This is a big mistake. If you really want to promote your website actively then make sure meta-description of your page is perfect. Both the visitors and the search engine want to see the websites that have perfect meta-description.

3. Responsive Website Design

If your web design is desktop-friendly then you really don’t need to work on the Responsive design of your site because Google doesn’t consider this parameter for desktop search, but if your web design is mobile-friendly then responsive web design really means a lot.

Responsive website design are advantageous but for the mobile-friendly websites only. Any website designed keeping responsiveness in view is likely to get more exposure from audiences than the other websites. So, you must switch your web design to responsive one, if you haven’t done that so far.

4. Internal Link Building

Internal links are almost similar to the outbound links. When you edit your page and upload new page, you can add the link to the old page in your content only. This helps you to cover the new as well as old content. It doesn’t create much problem for the broken links or irrelevant links. The reason is that broken links doesn’t end the person searching for your page to any information.

5. Page Loading Speed

Page loading speed of your website matters a lot. Most of the websites load within 6-7 seconds. If you want your website to stay in the competition, then you really need to work on the same or less speed.
Page loading speed is one of the important page ranking factors that help the search engine to rank your page accordingly. Not only the search engine but the page loading speed also gives the users’ the best experience of their life.

To see better results of your website, everyone needs to look after the fundamentals and basics of SEO to boost content and link building efforts.

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