{"id":2047,"date":"2018-08-27T06:14:18","date_gmt":"2018-08-27T06:14:18","guid":{"rendered":"https:\/\/www.adoxglobal.com\/blog\/?p=2047"},"modified":"2018-08-27T08:55:18","modified_gmt":"2018-08-27T08:55:18","slug":"pay-per-click-advertising-using-ppc-to-build-your-business","status":"publish","type":"post","link":"https:\/\/www.adoxglobal.com\/blog\/pay-per-click-advertising-using-ppc-to-build-your-business\/","title":{"rendered":"Pay-Per-Click Advertising: Using PPC to Build Your Business"},"content":{"rendered":"<p>There are many compelling benefits of <a href=\"https:\/\/www.adoxglobal.com\/services\/pay-per-click-kerala\">PPC advertising<\/a>. Whether you\u2019re trying to convince your boss or a client about the value of Google AdWords (or Bing Ads), there\u2019s a powerful case to be made.<\/p>\n<h4>For starters, PPC:<\/h4>\n<ul>\n<li>Offers quick entry.<\/li>\n<li>Results are easy to measurable and track.<\/li>\n<li>Works well with other marketing channels.<\/li>\n<li>Provides a wealth of useful data<\/li>\n<\/ul>\n<p>PPC can have a major \u2013 and positive \u2013 impact on most businesses and brands. If you aren\u2019t doing any <a href=\"https:\/\/www.adoxglobal.com\/services\/pay-per-click-kerala\">PPC marketing<\/a>, you\u2019re likely losing out on valuable traffic and revenue.<\/p>\n<p style=\"font-weight:700;\">Need to make the case for PPC advertising? Here are some most efficient benefits of using PPC.<\/p>\n<h3>1. PPC Contributes to Business Goals<\/h3>\n<p>This is often the most compelling reason to use <a href=\"https:\/\/www.adoxglobal.com\/services\/pay-per-click-kerala\">PPC advertising<\/a>. PPC can help you achieve a vast number of <a href=\"https:\/\/www.adoxglobal.com\/\">business<\/a> and marketing goals. These goals range from high-level brand exposure and thought leadership to a hot lead submission or e-commerce sale.<br \/>\nNearly any type of conversion goal can be tracked. PPC is a powerful tool for aligning <a href=\"https:\/\/www.adoxglobal.com\/services\/web-development-kerala\">website<\/a> traffic drivers to end-goals.<\/p>\n<p>In the era of content marketing and thought leadership, PPC can foster the middle ground of nurturing and serving the middle of the funnel through advertising content downloads, seeking newsletter signups, contest entries, and pushing for app downloads.<br \/>\nPPC can support many parts of the sales funnel and the path that your prospects take from awareness to becoming a customer. Regardless of the set of identified goals, PPC campaigns can be set up effectively.<\/p>\n<h3>2. PPC Is Measurable &#038; Trackable<\/h3>\n<p>A major benefit of PPC advertising run through AdWords is that it\u2019s easy to measure and track. Simply use the AdWords tool in combination with Google Analytics.<br \/>\nYou\u2019ll see high-level performance details including impressions, clicks, and conversions (based on the defined business goals).<\/p>\n<p>There\u2019s no mystery to your PPC performance. Stats are readily available and show how your campaigns are performing and what kind of traffic and results they are driving for your budget.<br \/>\nIn other advertising and marketing channels, the picture isn\u2019t as clear for attribution of the budget to direct results.<br \/>\nWhen you send your PPC traffic to dedicated landing pages and track it all the way to conversion using Google Analytics, you\u2019re able to clearly see what you spent and what it drove in terms of your end goals. No billboard or magazine ad can attribute to sales like that.<\/p>\n<h3>3. Quick Entry<\/h3>\n<p>Even if you\u2019re a decade behind your competitors on jumping into <a href=\"https:\/\/www.adoxglobal.com\/services\/pay-per-click-kerala\">PPC marketing<\/a>, you can get up and running quickly with a little bit of optimization. This is often a big contrast to starting up SEO efforts, which often take a lot of time and attention to get the same type of positioning and traffic that AdWords offers within minutes of launch.<\/p>\n<p>When compared to other channels like email and organic social, you have the advantage of targeting people outside of those who are already aware of your brand, and you aren\u2019t limited to your existing followers or customer lists.<\/p>\n<p>PPC lets you quickly cast a wide net to find new prospects and customers.<br \/>\nPlus, most of the work is done within the PPC advertising platform \u2014 from the research to campaign build out, to writing ads. You can get up and running quickly with minimal involvement of your development teams, aside from help setting up conversion tracking and any desired landing pages.<\/p>\n<h3>4. You\u2019re in Control<\/h3>\n<p>While there are several nuances regarding default campaign settings, you ultimately have control over a wide range of options for how you reach potential customers. This starts with the keywords or placements you choose to target and how restrictive you want to be.<br \/>\nYou also have a lot of budget flexibility if you want to start small. You can set your own ad budget and bids, and choose what you\u2019re willing to spend (though you have to pay at least close to a market rate to play in most cases).<br \/>\nIf you\u2019re seeing positive results, you can scale up immediately. And if you want to take a break, you can always pause and stop your ad spend right away. This is hard to do with other ongoing marketing campaigns, giving you the advantage and budget flexibility to move quickly when necessary or desired.<\/p>\n<p>Google\u2019s AdWords auction and the algorithm involved has the final say as to where your ads will be positioned and what you\u2019ll spend when compared to competitors. The alignment of relevance between your landing pages and the keywords and ad copy can hurt or help you.<br \/>\nThe good news is that you have the flexibility to make quick edits and to optimize while your ads are running, and to try new tests every day if you wish. There\u2019s not a long cycle from edit to deployment that you see in other mediums, and if an ad stinks, you can pull it without having to let it finish out a contracted media cycle.<\/p>\n<h3>5. PPC Works Well With Other Marketing Channels<\/h3>\n<p>Content marketing has taken over the digital marketing world and content plans and calendars are the norm in most businesses now. With the investment in producing original and unique content to support the customer buying cycle and establish thought leadership positioning, AdWords is an engine that can drive visitors to content more quickly and improve the ROI on your content investment.<\/p>\n<p>PPC and <a href=\"https:\/\/www.adoxglobal.com\/services\/seo-company-kerala\">SEO<\/a> work well together as the impressions and opportunities for traffic are often to the same audience \u2014 the people using Google to find information, services, or products. The performance data of impressions, clicks, and conversions from AdWords can provide great insight and direction on a keyword-by-keyword basis for where to prioritize SEO efforts.<br \/>\nOn the flip side, organic traffic performance data and SEO strategy can also advise PPC if the data is available. All of this helps align with content marketing and ensures that efficiencies are gained and <a href=\"https:\/\/www.adoxglobal.com\/\">business<\/a> end goals are not siloed.<\/p>\n<p>AdWords remarketing is a great avenue to keep site visitors engaged, regardless of how they found your site. Remarketing ads are shown to people who visited and left your site and are based on specific rules or audiences you select.<br \/>\nThere are other cases where PPC can help provide data or an alternative to traditional direct marketing activities. PPC can also be directly compared to traditional mail with costs per impression and conversion. If you can shift away from more expensive traditional marketing to methods that provide real-time data and have better tracking, it can be a big win.<\/p>\n<h3>6. Incredible Targeting Options<\/h3>\n<p>Many advertisers take a multi-layered approach in AdWords to test and ensure full coverage across the networks and targeting types that can gain brand exposure.<br \/>\nThis ranges from targeting keywords through text ads, to running ads through remarketing based on their past behaviors, or focusing on specific audience demographics on the display network.<br \/>\nBy testing and trying out a mix, you can ensure the full scope of AdWords is leveraged and that you\u2019re getting as many impressions as possible while staying targeted to the personas in your prospective audience.<\/p>\n<p>Going back to the business goals conversation, you can also see what performs best and set expectations on what the tolerance is for cost per click and cost per acquisition to compare the different targeting methods with each other.<br \/>\nUltimately, the biggest benefit of the PPC targeting options available is that you are able to reach people who aren\u2019t already in your audience as well as those that have been exposed to your brand. You have many options for how wide of a net you want to cast.<\/p>\n<h3>7. A Wealth of Marketing Data<\/h3>\n<p>While there\u2019s a lot of data and performance information directly available in Google AdWords, the value of information gained goes beyond just <a href=\"https:\/\/www.adoxglobal.com\/services\/pay-per-click-kerala\">PPC<\/a> performance.<br \/>\nImpression, click, and conversion data for each keyword can be used to advise <a href=\"https:\/\/www.adoxglobal.com\/services\/seo-company-kerala\">SEO<\/a> strategy and content marketing efforts.<br \/>\nBeyond that, you can use the built-in keyword planner and display planner tools to find where your audience is.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are many compelling benefits of PPC advertising. Whether you\u2019re trying to convince your boss or a client about the value of Google AdWords (or Bing Ads), there\u2019s a powerful case to be made. For starters, PPC: Offers quick entry. Results are easy to measurable and track. Works well with other marketing channels. Provides a &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/www.adoxglobal.com\/blog\/pay-per-click-advertising-using-ppc-to-build-your-business\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Pay-Per-Click Advertising: Using PPC to Build Your Business&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":2054,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[62,12,22],"tags":[],"class_list":["post-2047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-email-marketing","category-ppc-management"],"_links":{"self":[{"href":"https:\/\/www.adoxglobal.com\/blog\/wp-json\/wp\/v2\/posts\/2047","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adoxglobal.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adoxglobal.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adoxglobal.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adoxglobal.com\/blog\/wp-json\/wp\/v2\/comments?post=2047"}],"version-history":[{"count":5,"href":"https:\/\/www.adoxglobal.com\/blog\/wp-json\/wp\/v2\/posts\/2047\/revisions"}],"predecessor-version":[{"id":2052,"href":"https:\/\/www.adoxglobal.com\/blog\/wp-json\/wp\/v2\/posts\/2047\/revisions\/2052"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adoxglobal.com\/blog\/wp-json\/wp\/v2\/media\/2054"}],"wp:attachment":[{"href":"https:\/\/www.adoxglobal.com\/blog\/wp-json\/wp\/v2\/media?parent=2047"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adoxglobal.com\/blog\/wp-json\/wp\/v2\/categories?post=2047"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adoxglobal.com\/blog\/wp-json\/wp\/v2\/tags?post=2047"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}