Website is your window to the world and its role and importance is significant. In addition, we would advocate that a strategic approach is taken to web development. Therefore, develop a site that is easy to navigate and has good functionality. This is to ensure that potential customers stay on your website longer.<\/p>\n
We recommend that you map out what you want your website to achieve. Also understand what role it plays in your sales cycle as this will determine the functionality you need. This also needs to be integrated with social media and the latest technological advances<\/p>\n
It is vital that ongoing digital marketing forms part of any company\u2019s Web Development Strategy<\/a>. It is no longer enough to develop a website and just leave it. Digital marketing tactics should need to be developed so that the website remains current and can be found.<\/p>\n Your web design strategy can massively impact on your website\u2019s ability to rank in search engines \u2013 which we refer to as Search Engine Optimization<\/a> or SEO for short \u2013 therefore your web design strategy must be developed with SEO in mind. What does this mean? Basically your web design must ensure that it doesn\u2019t fall foul of any of the common issues that negatively impact on your rankings. Here are a few of the key ones:<\/p>\n A responsive web design<\/a> is one that will adapt and display content effectively regardless of the screen size and platform you use so the user will have a good experience irrespective of whether he\/she visits the website on a mobile, tablet, laptop or desktop device. Google openly admits that it penalizes websites that are not responsive. Most new websites will be (if you use a reputable web designer) but many older websites are now in need of repair as they were designed before the boom in smartphones and internet browsing on your mobile phone. How to Increase website traffic \u2013 make your website responsive!<\/p>\n If your website is slow to load up it results in a poor user experience and potential visitors will be off in a flash, clicking on someone else\u2019s site instead. To add a double blow, Google\u2019s search engine crawlers will penalize you by ranking you lower in their search engine results pages for providing users with a negative experience. Most users, yourself included no doubt, only click on the top ranking search results on the first page. Some items of content like images and videos can slow down the speed at which your website will load but this content is also important for engagement, therefore your web design strategy needs to address how this content will be rendered in such a way so as to allow both users and search engines to have a positive experience on your website. How to increase website traffic \u2013 design a website that loads quickly!<\/p>\n Some forms of code that are used to build your web pages, such as JavaScript or plug-ins can restrict or prevent some of your most important content on the site from being crawled by search engines. Some inexperienced developers are also guilty of creating code on your web pages that is so clunky that it pushes the important content and keywords too far down the page. Google\u2019s search engine crawlers will give up crawling it long before they reach it so they miss out on it entirely. The result \u2013 your site will be ranked lower in the search engines and you will get less traffic to your site. How to increase website traffic \u2013 design and build a website that has clean and effective code!<\/p>\n If you make it easy for your website visitors to share your content, they will be more inclined to do so for others to see. How to Increase Website Traffic \u2013 Make Your Website Content Shareable!<\/p>\n Business blogging is one of the most common tactics used to drive traffic to your website for many reasons. More content equals more opportunities to be found in the search engines, and if you share it to your social channels too this can also help to increase website traffic. In addition, Google also makes it clear that fresh content on your site ticks a big box for them because you\u2019re providing regular useful information (hopefully!) which gives them a reason to send website traffic to you over a competitor. Blogging is a credibility metric which if done right, demonstrates your knowledge and expertise. How to increase website traffic \u2013 build a blog and start blogging!<\/p>\nWeb Development Strategy to increase Website Traffic<\/h2>\n
How To Increase Website Traffic When Developing Your Web Design Strategy<\/h4>\n
1. Responsive Design \u2013 How a Responsive Website Can Increase Website Traffic<\/h4>\n
2. Site Speed \u2013 How Your Site\u2019s Load Speed Can Increase Website Traffic<\/h4>\n
3. Website Coding \u2013 How Clean Code Can Increase Website Traffic<\/h4>\n
4. Sharing Features \u2013 How Building a Site That Can Be Shared Can Increase Website Traffic<\/h4>\n
5. Build a Blog \u2013 How Building a Website Blog Can Increase Website Traffic<\/h4>\n
6. Optimize Your Content \u2013 How Content Optimization Can Increase Website Traffic<\/h4>\n